Sales Begin for the '2025 Chunsiki Love Fruit Donation Badge'

Community Chest of Korea × Kakao Makers: Sales Begin at 5 p.m. on the 24th
Over 65,000 Participate in Design Vote
All Proceeds to Support IT Devices for Young Adults Preparing for Independence

'2025 Chunsiki Love Fruit Donation Badge'

The Community Chest of Korea (Chairman Kim Byungjoon) and Kakao (CEO Jeong Shina)’s social value commerce platform, Kakao Makers, will begin selling the '2025 Chunsiki Love Fruit Donation Badge' starting at 5:00 p.m. on November 24.

Last month, the two organizations held a design vote for the '2025 Chunsiki Love Fruit Donation Badge,' which features Kakao Friends’ popular character Chunsiki and the symbol representing the Community Chest of Korea.

The vote attracted over 65,000 participants, garnering significant attention. Among the four candidates ("Warm Embrace," "Soaring High," "Always on the Flower Road," and "Cheering for a New Start"), the "Warm Embrace" design received the highest share of votes at 39% and was selected as the final design.

'2025 Chunsiki Love Fruit Donation Badge'

The badge will be available for purchase through the Kakao Makers app and website until 5:00 p.m. on December 3. All proceeds from badge sales will be used to provide IT devices for young adults preparing for independence.

To celebrate the fifth anniversary of this collaboration, a special reward has also been prepared. The first 10,000 customers to purchase the badge will receive a sticker pack featuring all badge designs from 2021 to 2025, as well as a "Badge Gifting Coupon" that can be used for additional badge purchases.

The collaborative donation badge project between the Community Chest of Korea and Kakao Makers has continued annually since 2021, receiving enthusiastic support each year. Proceeds from badge sales have been delivered annually to neighbors in need: in 2021, 874 heating mats were provided to residents of single-room communities; in 2022, 689 sacks (20 kg each) of rice were delivered to grandparent-grandchild families; in 2023, 131 laptops were given to young adults preparing for independence; and in 2024, 200 laptops were provided to young carers.

This content was produced with the assistance of AI translation services.