Coway Ushering in the Era of 'Small but Powerful Appliances'

Targeting the Market with Premium Slim Appliances

Coway is leading the market with new products that reduce volume while enhancing core functions and aesthetics. This trend, known as 'Slimterior' (slim + interior), has emerged as more consumers prioritize space efficiency and interior design.

On November 24, Coway announced that it is introducing a variety of slim appliances that enhance the value of spaces ranging from bathrooms to living rooms and kitchens. In the bathroom, the ultra-slim product 'Lulu Slimic Bidet' stands out. This bidet, with a thickness of 83mm, features miniaturized core components and a sophisticated flat design, reducing its height by 48% compared to the previous 'Lulu Double Care Bidet 2.' As a result, the bidet fits naturally with the toilet, providing a stable and comfortable seating experience.

Coway Lulu Slimic Bidet. Coway

Despite its reduced size, the product is equipped with a variety of convenient features. The automatic sterilization system uses electrolyzed sterilizing water to disinfect the water path, nozzle, and toilet in three stages, achieving 99.9% sterilization. It also automatically provides personalized bidet functions preset for each user by recognizing the user's smartphone via Bluetooth connection.

Large-sized wellness appliances are also undergoing changes. Coway has strengthened its lineup of compact massage chairs by launching the premium small-sized 'Birex Mine Plus.' This product is about 43% smaller than the previous 'Birex Massage Chair Signature' model, yet it is equipped with a wide range of massage functions. In particular, the 'Leg Convertible' system, which specializes in lower body massage and is rarely found in compact massage chairs, significantly expands the massage coverage. It provides powerful massages for any desired leg area, from thighs to calves, and features both a sole roller and instep air massage to comprehensively care for the entire lower body.

Coway Birex Massage Chair Mine Plus. Coway

The 'Icon Ice Water Purifier Mini' was launched for consumers who hesitated to purchase an ice water purifier due to space constraints. With an ultra-compact width of 20cm, this product is about 28% smaller than the original 'Icon Ice Water Purifier.' It can be easily installed in single-person households or small living spaces, maximizing kitchen space efficiency.

Although the size has been reduced, the ice-making and hygiene functions have been further enhanced. Coway's patented 'Dual Rapid Ice-Making System' has been optimized to produce fresh ice quickly and reliably every 9 minutes and 30 seconds. The hygiene features have also been refined, with seven UV LEDs installed throughout the entire ice production and dispensing process for thorough sterilization, and a high-temperature water sterilization function for double management of the ice tray. In addition, the 'Smart One-Touch' feature allows users to extract a set amount of ice and water simultaneously with a single button press, adding convenience.

Coway Icon Ice Water Purifier Mini. Coway

A Coway representative stated, "Interest in slimterior is growing across all home appliances, from kitchen appliances to bidets and massage chairs," adding, "It is becoming increasingly important to incorporate all the core functions of flagship models while harmonizing with each space's interior, rather than simply reducing the size."

This content was produced with the assistance of AI translation services.