Gimcheon Grapes Captivate Vietnamese Consumers

Strategic Export Agreement Signed with Hanoi K Market
Local Promotional Event Achieves "Sold-Out" Success

Gimcheon agricultural products have begun to establish a significant presence in Vietnam's premium fresh food market.

Bae Nakho, Mayor of Gimcheon, and other officials are cutting the ribbon ahead of the promotional and sales event for K Market in Hanoi, Vietnam.

On November 18, Gimcheon City (Mayor Baek Nakho) announced on November 19 that it had signed a strategic export agreement at the K Market headquarters in Hanoi, Vietnam, to build a stable overseas distribution network for Gimcheon fresh agricultural products and to expand global exports.

This agreement is being recognized as a "qualitative turning point" that goes beyond simply securing sales channels, as it elevates the international brand value of Gimcheon agricultural products.

The signing ceremony was attended by Baek Nakho, Mayor of Gimcheon; Ko Sanggu, Chairman of K Market; Lee Seungwoo, Vice Chairman of the Gimcheon City Council; Kim Eungsuk, City Council Member; Choi Jinho, Head of Sae Gimcheon Nonghyup; and Kim Taehun, Head of Overseas Sales at Gyeongbuk Trade. They all expressed their commitment to the global expansion strategy for Gimcheon agricultural products and to building a sustainable distribution partnership.

K Market, established in 2002, is Vietnam's leading Korean food distribution company, operating over 150 stores and generating annual sales of 150 billion won. It serves as a powerful distribution platform that leads local trends in Korean food products.

Through this agreement, Gimcheon City has successfully institutionalized a stable export partnership by structuring connections between producers, distributors, and overseas markets based on K Market's nationwide distribution network.

In particular, the fact that Gimcheon Shine Muscat grapes have started to be served as in-flight meals on Vietnam Airlines through K Market is seen as a symbolic achievement, imprinting the premium image of Gimcheon agricultural products in the Asian market. Local consumers have responded positively to the high quality, sweetness, and trusted origin of these products.

The Gimcheon grape promotional and sales event, held in conjunction with the signing ceremony, took place from November 14 to 23 at five major K Market locations in Hanoi and Ho Chi Minh City. The event saw a steady stream of local consumers, effectively resulting in a "sold-out event." During the event, Gimcheon grapes received feedback such as "excellent sweetness and texture" and "distinctive quality even among Korean products," significantly boosting both brand trust and awareness in the Vietnamese market.

Baek Nakho, Mayor of Gimcheon, stated, "This agreement serves as a practical bridgehead for Gimcheon agricultural products to expand beyond Vietnam and into the broader Southeast Asian market. We will accelerate efforts to secure global competitiveness by diversifying export items and strengthening locally tailored marketing strategies."

Gimcheon City plans to continue targeting Vietnam and other ASEAN markets as key strategic regions, further advancing its agricultural export system and pursuing locally integrated initiatives to ensure that the "Gimcheon brand" naturally becomes part of daily life for overseas consumers.

This content was produced with the assistance of AI translation services.