Backpacker to Support Intangible Heritage Transmission Activities

Supporting Online Market Entry and Collaborative Product Development

Heo Min, Director of the National Heritage Administration (left), and Kim Donghwan, CEO of Backpacker, are posing for a commemorative photo after signing the National Heritage Guardian Agreement.

The National Heritage Administration announced on the 24th that it signed a National Heritage Guardian Agreement with Backpacker, an online commerce company, at the conference room of the National Palace Museum of Korea in Jongno-gu, Seoul, on the 21st to support the transmission of intangible heritage activities.

Since 2005, the National Heritage Administration has been promoting National Heritage Guardian Agreements with companies and organizations in order to strengthen public-private cooperation for the protection of national heritage.

Backpacker, which became the 64th National Heritage Guardian, is a company that operates three online platforms: 'Idus,' a marketplace for handmade products; 'Tumblbug,' a crowdfunding site; and '10x10,' a specialty design goods store.

Going forward, the company will support the entry, distribution, and sales of intangible heritage bearers on its online platforms, as well as collaborative development of traditional craft products. It will also carry out projects to promote the sales of traditional crafts and support their overseas expansion and distribution.

An official from the National Heritage Administration stated, "We will spare no effort to support this initiative so that it can become a model case of social contribution."

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