[New Product of the Day] "Rich and Refreshing Grapefruit Flavor"... Soonhari Grapefruit Jin

On November 20, Lotte Chilsung Beverage announced that it will launch 'Soonhari Grapefruit Jin,' a new fruit-flavored carbonated alcoholic beverage, following the success of 'Soonhari Lemon Jin.'

Lotte Chilsung Beverage explained that it planned 'Soonhari Grapefruit Jin' to expand the lineup of Soonhari Lemon Jin, which has established itself as a leading RTD (Ready-To-Drink) alcoholic beverage product with an average annual growth rate of 40% since its launch in May 2021, so that consumers can enjoy a wider variety of options.

The newly introduced Soonhari Grapefruit Jin inherits the core characteristics of Soonhari Lemon Jin. It is a zero-sugar RTD alcoholic beverage that delivers the rich flavor of grapefruit by using whole grapefruits that have been frozen and infused. The alcohol content is 9%. Lotte Chilsung Beverage plans to hold tasting events for both the renewed Soonhari Lemon Jin and the newly launched Soonhari Grapefruit Jin at major discount stores nationwide starting next month.

A Lotte Chilsung Beverage representative stated, "By enhancing the fruit flavor through the frozen infusion method and reducing the burden with zero sugar, Soonhari Grapefruit Jin and Soonhari Lemon Jin offer a refreshing and tangy taste. We will continue to actively market these products for various drinking occasions, including year-end parties."

This content was produced with the assistance of AI translation services.