Finda Co-CEO Lee Hyemin Elected as Inaugural Chairman of Fintech AI Council

Inaugural Leader of Council with Over 40 Member Companies under the Korea Fintech Industry Association

Finda, a fintech company, announced on November 20 that co-CEO Lee Hyemin has been elected as the inaugural chairman of the Fintech AI Council under the Korea Fintech Industry Association.

Lee Hyemin, co-CEO of Finda, elected as the inaugural chairman of the Fintech Artificial Intelligence (AI) Council. Finda

The council is an official organization under the Korea Fintech Industry Association, with around 40 member companies. It is tasked with listening to industry voices, serving as a channel for policy communication, and facilitating institutional improvements. The council plans to discuss the relaxation of AI regulations, establish technical standards for application programming interfaces (APIs), and conduct research on case studies involving the convergence of fintech and AI.

In her inaugural address as chairman, Lee stated, "The flexibility and pace of existing regulations are extremely low, so even when we want to innovate, we often end up applying standards below international levels or merely conducting simple experiments. We will address these issues by working with member companies to organize the industry's pressing challenges and introducing a fast-track system that covers everything from pilot applications of AI technology to official approval."

In 2015, Lee founded Finda, Korea's first loan comparison platform, together with co-CEO Park Hongmin. Their aim was to resolve the issues of information asymmetry and structural inefficiency in the domestic financial market through AI and big data. Over the past 10 years, Lee has led Finda's aggressive growth strategy and the development of new AI-based services.

This year, Finda is expanding its business beyond personal finance into business and corporate finance, with offerings such as OpenUp Pro and Finda Unicorn. In May, Finda was selected as one of the 2025 Korea AI 50 companies by Forbes Korea. As of this month, the Finda application has approximately 3.4 million cumulative users. Finda currently has partnerships with the largest number of financial institutions in Korea. As of the end of the first half of the year, its cumulative loan brokerage volume reached about 13 trillion won.

This content was produced with the assistance of AI translation services.