[Today's New Product] Burger King Launches Two "Crisper Wraps" with Buldak and Seasoned Sauces

"Korean Flavor" Campaign Continues
Introducing Wraps with Samyang Foods Buldak Sauce

Burger King announced on November 20 that it will launch the "Crisper Wrap Buldak Chicken" and "Crisper Wrap Seasoned Chicken," lighter options following last month's introduction of the spicy "Crisper Buldak Chicken" and "Crisper Seasoned Chicken" that captured the flavors of Korean spiciness.

The new "Crisper Wrap Buldak Chicken" features Crisper Tenders topped with Samyang Foods' "Buldak Sauce," delivering an intense spicy flavor. The "Crisper Wrap Seasoned Chicken" offers a familiar yet addictive taste with its sweet and spicy seasoned sauce. Both "Crisper Wrap Buldak Chicken" and "Crisper Wrap Seasoned Chicken" come in a convenient wrap form, making them easy to eat with one hand, and are each priced at 3,500 won.

Two types of 'Crisper Wrap' containing spicy chicken and seasoned sauce. Burger King

With this launch, Burger King aims to further highlight its ongoing "Korean Flavor Crisper" campaign, which began last month, and to expand consumer touchpoints for its Crisper platform.

A Burger King representative stated, "The newly introduced 'Crisper Wrap Buldak Chicken' and 'Crisper Wrap Seasoned Chicken' are designed to let customers enjoy a variety of 'Korean Flavor Crisper' interpretations of Korea's signature spicy taste, reimagined from Burger King's unique perspective. We hope customers will enjoy these wraps, which offer a different charm from our burgers, as a light and satisfying snack or meal option."

The "Crisper Wrap Buldak Chicken" and "Crisper Wrap Seasoned Chicken" will be available for a limited time at Burger King locations nationwide from November 20 until February 4 of next year.

This content was produced with the assistance of AI translation services.