Samcheok City Launches Comprehensive Crackdown on Illegal Distribution of Samcheok Love Gift Certificates: "Eradicating Illegal Distribution"
From November 24 to December 12
Samcheok City in Gangwon Province will conduct a comprehensive crackdown on the illegal distribution of Samcheok Love Gift Certificates for three weeks, from November 24 to December 12, 2025.
The city plans to organize a joint inspection team consisting of public officials and private sector representatives, utilizing an abnormal transaction detection system to pre-identify transactions suspected of illegal distribution, followed by intensive on-site inspections.
The main focus areas of the crackdown include: ▲ receiving gift certificates without selling goods or providing services (so-called "card cashing," including payments at one's own store); ▲ receiving gift certificates through transactions that exceed actual sales amounts; ▲ falsely registering as a participating merchant and operating restricted businesses or shell companies; and ▲ refusing payment with gift certificates or treating such payments less favorably than other payment methods.
Merchants found to be in violation during the inspection will face measures such as cancellation of registration, recovery of unjust gains, and imposition of fines. For serious violations, the city plans to refer the cases to the police for investigation.
A city official stated, "We ask for the active cooperation of both merchants and citizens to eradicate the illegal distribution of Samcheok Love Gift Certificates. We will continue to do our best to operate a trustworthy gift certificate system and contribute to the local economy."
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Since 2021, Samcheok City has continued comprehensive crackdowns on illegal distribution, providing sufficient guidance periods. The city announced that any unjust gains from improper receipt or illegal exchange will be dealt with strictly in accordance with relevant laws.
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