Kangwon Land Bets 3 Trillion Won Over 10 Years to Build K-Integrated Resort

First Comprehensive Development Strategy Unveiled in 27 Years
Plans for Entertainment, Eco-Friendly Resort, and Leisure Sports Park
Infrastructure to Be Built by 2035
Targeting 13 Million Annual Visitors and 3.5 Trillion Won in Sales

Kangwon Land will invest 3 trillion won over the next 10 years, until 2035, to build global integrated resort infrastructure, including entertainment facilities, eco-friendly resorts, and a four-season leisure sports park. Through this initiative, the company has set forth a vision to attract 13 million annual visitors and achieve annual sales of 3.5 trillion won.

On November 19, Kangwon Land held the 'K-HIT Project Vision Presentation' at the High1 Grand Hotel in Jeongseon, Gangwon Province. For the first time in the 27 years since its founding in 1998, Kangwon Land unveiled a comprehensive development strategy, the 'K-HIT Master Plan,' with the aim of revitalizing the economy in former mining areas and contributing to the advancement of the national tourism industry.

Participants are taking a commemorative photo at the Kangwon Land 'K-HIT Project Vision Presentation'. Provided by Kangwon Land

The detailed implementation plan includes: ▲ the creation of a Grand Core Zone integrating world-class entertainment facilities; ▲ the development of an eco-friendly wellness resort; and ▲ the establishment of a four-season leisure sports park.

The Grand Core Zone will feature core facilities such as the Media Dome Arena-a large-scale domed entertainment space-a new hotel complex comprising three buildings, and a new Grand Casino. Kangwon Land plans to allocate 71% of the total 3 trillion won project budget to the Grand Core Zone, concentrating major facilities there and overcoming seasonal limitations by focusing on indoor spaces. The company also aims to create a landmark capable of competing with overseas integrated resorts by combining advanced media-based content.

The eco-friendly wellness resort will incorporate 'healing content.' This will include forest meditation programs, forest health and healing courses, and nature-experience trails such as acupressure paths and loess roads. A luxury 'wellness villa' will also be introduced, featuring hot spring-style rooms, private terrace spas, and specialized programs such as singing bowl therapy, yoga, and mat pilates. The forest sports park, utilizing the area's forest terrain, will offer a total of seven types of leisure sports content, and family-oriented facilities such as a four-season sledding hill and a pet village will also be enhanced.

Kangwon Land will also undertake infrastructure improvements for transportation and mobility to enhance overall accessibility and convenience throughout the resort. At the 226th board meeting held the previous day, the company decided to complete the construction of an 846-meter cable car and a parking lot with 1,880 spaces by early 2028.

Approximately 600 people attended the vision presentation, including Lee Cheolgyu, Chairman of the National Assembly's Trade, Industry, Energy, SMEs, and Startups Committee, as well as government officials, local government representatives, experts, and local residents.

Choi Cheolgyu, Acting CEO of Kangwon Land, stated, "The K-HIT Master Plan is a strategy that will determine the next 100 years for the former mining region and serves as a foundation for strengthening the competitiveness of the national tourism industry. To successfully and promptly implement this plan, comprehensive government-wide support is essential, including exemptions from preliminary feasibility studies for new facilities, designation as a national strategic industry, and the relaxation of casino regulations to meet global standards."

This content was produced with the assistance of AI translation services.