Shinsegae Casa Launches Online-Exclusive Fabric Sofa "Burney" with Early Release on Gooddotcom

Targeting Demand from Millennials and Gen Z
Strengthening the Online-Exclusive Product Lineup

Shinsegae Casa announced on the 19th that it has launched the online-exclusive fabric sofa "Burney" and has released it in advance on the online platform Gooddotcom.

Shinsegae Casa is strengthening its lineup of online-exclusive products that reflect the lifestyles and spatial preferences of the younger generation, in line with the consumption trends of Millennials & Gen Z who have made online furniture shopping a part of their daily lives. The new Burney sofa was also designed to reflect the lifestyle of the 20s and 30s demographic, who value both practicality and design.

The new product features a voluminous, rounded silhouette and comes in an ivory color. Its low-back design enhances a sense of visual openness, making even small spaces feel wider and more comfortable.

Shinsegae Casa has launched the online-exclusive fabric sofa "Bunny" and will unveil this product for the first time on Gooddotcom. Shinsegae Casa

With its ergonomic design, removing the back cushion extends the seat depth up to 71 centimeters, allowing it to be used like a daybed. The thick 23-centimeter-wide armrests provide stable support when reclining or lying down, and different densities of foam are applied to the armrests, back cushions, and seat cushions according to body pressure.

The fabric is a functional textile with water-repellent and easy-clean features for simple maintenance. It has received Grade 1 certification from the global textile quality standard "Oeko-Tex Standard 100," ensuring it is safe even for sensitive skin.

The new sofa is available in two sizes: three-seater and four-seater. The four-seater model is modular, allowing it to be freely separated and arranged according to the shape and use of the space.

Meanwhile, to celebrate the early launch of Burney, Gooddotcom is holding a special promotion until the 23rd. Burney has been selected as the flagship product for the "Casamia Brand Week" event and will be sold at a 20% discount during the promotion period.

A Shinsegae Casa representative stated, "We will continue to introduce a wide variety of new products and services that align with evolving consumption trends so that customers can experience the differentiated residential value that Shinsegae Casa pursues."

This content was produced with the assistance of AI translation services.