Donga Pharmaceutical Launches "Carnivorous Kiwi Enzyme" Tailored for Meat-Loving Koreans

Donga Pharmaceutical announced on the 19th that it will launch its "Carnivorous Kiwi Enzyme" product at CU convenience stores.

This new product is enhanced with protein-degrading enzymes for consumers who enjoy meat-based diets. It was developed to provide a refreshing feeling in a single, convenient packet after overeating or consuming greasy foods.

Donga Pharmaceutical's "Carnivorous Kiwi Enzyme" product. Donga Pharmaceutical

"Carnivorous Kiwi Enzyme" was developed with a focus on actinidin, a protein-degrading enzyme found in kiwis. Kiwis are known as a superfood rich in vitamin C and dietary fiber, and have traditionally been used for their meat-tenderizing properties.

The product contains "Actazin," a freeze-dried ingredient made from New Zealand green kiwis. Actazin not only helps promote smooth bowel movements but is also rich in the protein-degrading enzyme actinidin.

Additionally, the product includes "bromelain," an enzyme derived from pineapples that has been proven effective in breaking down proteins.

The brand name "Carnivorous" is a witty concept that combines the idea of a meat-based diet ("carnivorous") with the dual meanings of the Korean word "pa"-referring both to a group and to breaking through-thus expressing the idea of a product that helps "break through" meat-heavy meals for meat lovers.

Carnivorous Kiwi Enzyme is a tangy kiwi-flavored powder that can be consumed easily without water, allowing for a refreshing and clean finish after meals that include meat or other greasy foods.

A representative from Donga Pharmaceutical stated, "By focusing on the function of protein-degrading enzymes, we have launched a product suitable for modern consumers who frequently eat meat. We hope that the tangy kiwi flavor and the convenience of dissolving in the mouth without water will allow consumers to enjoy taking care of their health."

Meanwhile, Carnivorous Kiwi Enzyme is available at CU convenience stores with a special 1+1 promotion to celebrate its launch.

This content was produced with the assistance of AI translation services.