Lotte Chilsung Renews Packaging for 'Deohada Barley Tea' and 'Corn Silk Tea'

Transparent and Rounded Bottle Design for PET Bottles
Emphasizing Product Names and Grain Images for Intuitive Product Attributes

On November 19, Lotte Chilsung Beverage announced that it will be renewing the packaging for its two tea beverages containing dietary fiber, 'Deohada Barley Tea' and 'Corn Silk Tea'.

A representative from Lotte Chilsung Beverage explained, "We planned this renewal to highlight the core attribute of 'Deohada Barley Tea' and 'Corn Silk Tea' as general foods with functional labeling, containing indigestible maltodextrin dietary fiber, which appeals to health-conscious consumers. We also aimed to intuitively convey that these tea beverages are made from domestically grown grains."

'Deohada Barley Tea' (left), 'Corn Silk Tea'. Provided by Lotte Chilsung Beverage.

First, the package label features images of domestic grains such as barley and corn, specific to each product, and prominently displays the functional claim of containing 4.2g of dietary fiber on the front, making the product's characteristics easily recognizable. The bottle design has also been changed, switching from the previous angular square PET bottle to a rounded cylindrical PET bottle to enhance its curves and grip. The lower part of the PET bottle has been made transparent to emphasize the clean attributes of the grain tea beverages.

Meanwhile, the two tea beverages, 'Deohada Barley Tea' and 'Corn Silk Tea', which Lotte Chilsung Beverage first introduced in May 2022, are general foods with functional labeling. They are made with 100% domestic barley blend extract and corn-brown rice blend extract, and contain indigestible maltodextrin dietary fiber, which is known to help suppress post-meal blood sugar spikes.

This content was produced with the assistance of AI translation services.