[Today's New Product] Seven Eleven Partners with Daewoong Pharmaceutical to Launch Health Functional Foods Priced in the 3,000 Won Range

14-Day Supply at 3,500 Won
Double-Digit Growth in Health Category Every Year

Seven Eleven announced on the 19th that, in collaboration with Daewoong Pharmaceutical, it will launch 12 differentiated health functional food products at reasonable prices through the '2-Week Healthy Habits Project,' rolling them out sequentially at over 3,000 stores nationwide starting November 19.

Each product is a 14-day supply and is priced at an exceptionally affordable 3,500 won, significantly reducing the financial burden for consumers.

A model is holding a health functional food product released in collaboration with Daewoong Pharmaceutical. Provided by Seven Eleven.

Sales in Seven Eleven's general health food category increased by about 30% in 2024, and have risen by 70% this year (from January 1 to November 18), indicating that demand for health management through convenience store channels is growing annually.

Seven Eleven has focused on making it easy for consumers to enter the health functional food market in their daily lives without burden through the 2-Week Healthy Habits Project.

First, on November 19, the company will introduce five products: '2 Weeks Vitality Recharge Vitamin B Complex' for boosting vitality, '2 Weeks Antioxidant Vitamin C' for antioxidant support, '2 Weeks Blood Circulation Improvement rTG Omega 3' for blood circulation health, '2 Weeks Diet Green Tea Catechin' for body fat reduction, and '2 Weeks Blood Pressure Reduction Coenzyme Q10' for helping to lower blood pressure.

By the end of the year, Seven Eleven plans to complete its health functional food lineup by adding seven more products: '2 Weeks Multivitamin & Mineral,' '2 Weeks Liver Health Milk Thistle,' '2 Weeks Post-Meal Blood Sugar Cut Banaba Leaf Extract,' '2 Weeks Gut Health Probiotics,' '2 Weeks Eye Health Lutein,' '2 Weeks Muscle Health Magnesium,' and '2 Weeks Memory Improvement Ginkgo Leaf Extract.'

Seven Eleven will set up a dedicated specialized zone and provide guidance to help consumers make informed product choices. Each product will feature a dedicated price tag displaying its effects and ingredients, allowing customers to quickly and easily identify the right product for them. By scanning a QR code, consumers can also access information on health functional foods and details about combining them with pharmaceuticals.

Lee Jooyoung, the MD in charge of the processed foods team at Seven Eleven, stated, "Consumers' interest in health is higher than ever, and especially among younger generations, there is a clear trend toward seeking convenient and reasonably priced ways to maintain their health. With this 2-Week Healthy Habits Project, we aim to establish convenience stores not just as places to purchase products, but as true lifestyle platforms."

This content was produced with the assistance of AI translation services.