Korea Investment & Securities Holds Completion Ceremony for First BanKIS University Student Supporters Cohort

Korea Investment & Securities announced on the 18th that it held the completion ceremony for the first cohort of BanKIS University Student Supporters on the 14th at its Yeouido headquarters. The program was operated to promote the BanKIS online stock trading service brand and to expand financial content.

The first BanKIS University Student Supporters program was designed to foster communication with Millennials & Gen Z and to spread investment culture. Over the past four months, the supporters participated in BanKIS brand promotion, campus activities, introducing BanKIS events, mentoring sessions with professionals, and investment education. During this period, they produced 319 pieces of social media content, achieving a total of 1.33 million views.

At the completion ceremony, outstanding participants were recognized and awarded. These top performers will be offered hands-on internship opportunities, and among them, two outstanding interns will receive benefits in the document screening and interview process.

Kim Dongwook, a student at Kyungpook National University who participated as a supporter, said, "By directly promoting the BanKIS brand and learning practical marketing skills, I was able to gain valuable experience and marketing know-how that are hard to obtain at school. I especially felt a great sense of achievement in actually raising brand awareness through social media content."

Park Jaehyun, Head of the Retail Customer Group at Korea Investment & Securities, stated, "The BanKIS University Student Supporters program is a financial learning and investment experience initiative tailored for Millennials & Gen Z. We will continue to strengthen financial education and promote a sound investment culture through ongoing communication with the younger generation."

Korea Investment & Securities plans to continue operating the second cohort of the BanKIS University Student Supporters program.

This content was produced with the assistance of AI translation services.