Kyungpook National University Expands Global Industry-Academia Cooperation in Vietnam, Driving Overseas Expansion of Local Companies

Korea Day, Export Consultation, and Global Capstone Design
Gyeongbuk Brand Value Rises Together

The Glocal University Promotion Team of Kyungpook National University, led by President Jeong Taejoo and Director Lim Jaehwan, successfully concluded a series of international exchange events in Hanoi, Vietnam, from November 12 to 13, including the "Korean Street and Global Industry-Academia Cooperation (Export Consultation Meeting)" and "Korea Day."

On the 12th, a export consultation meeting was held at the Grand Plaza Hotel in Hanoi, inviting Gyeongbuk agricultural and food-related companies and key local buyers in Vietnam.

The program demonstrated the Global LINC Model, which connects universities, local governments, regional businesses, and overseas buyers, resulting in multifaceted achievements that integrated exports, culture, and education.

The event brought together Kyungpook National University, Andong City, Gyeongbuk Trade, and 10 local agricultural, food, and cultural companies. In addition, buyers from Hanoi, the OKTA Hanoi Chapter, students from the University of Social Sciences and Humanities (Vietnam National University, Hanoi), and Hanoi University participated, further strengthening the foundation for practical economic and cultural cooperation between Korea and Vietnam.

The event was divided into four tracks: a global export consultation meeting based on industry-academia cooperation, Korea-Vietnam cultural exchange, Korea Day (promotion of K-culture and outstanding products from Gyeongbuk), and Global Capstone Design.

At the global export consultation meeting held at the Grand Plaza Hotel in Hanoi, more than 30 business consultations took place between local companies and major buyers from Vietnam. Existing participants, such as Myungin Soju and the Andong Jongga Culture Center, continued to expand their annual export volumes, while Palpal Co., Ltd. accelerated its franchise expansion by planning to open its second and third locations in Hanoi.

New participants, such as Wolyeonggyo Dal Bread, attracted attention by securing a foothold for entry into Hanoi through the expansion of retail distribution networks and the possibility of local investment.

Gyeongbuk Products and K-Culture Generate Explosive Response: At the "2025 Korea Day and Gyeongbuk Excellent Product Showcase" held at AEON Mall in Hanoi, K-pop, K-dance, K-food experiences, product tastings, and promotional booths combined to draw enthusiastic participation from local consumers.

The promotional zone jointly organized by Kyungpook National University and local companies naturally showcased Gyeongbuk's outstanding agricultural, food, and cultural content, helping to enhance brand awareness.

Practical "Localization Strategies" Created: Twenty-nine students from Kyungpook National University, the University of Social Sciences and Humanities (Vietnam National University, Hanoi), and Hanoi University formed teams with five companies entering the Vietnamese market to carry out collaborative projects based on the local market.

The students produced promotional videos to strengthen brand awareness, developed traditional liquor cocktail recipes tailored to the 2030 consumer segment, and proposed brand identity and marketing strategies suited to local sensibilities. These deliverables could be immediately applied in the business field, establishing a global industry-academia cooperation model that connects education, companies, and overseas markets.

Lim Jaehwan, Director of the Glocal University Promotion Team at Kyungpook National University, stated, "Now in its third year, Korea Day and the export consultation meeting are representative examples of Kyungpook National University's industry-academia cooperation expanding overseas. We will continue to play a central role in spreading global achievements by operating projects more proactively than any other university in Vietnam."

Yoon Hwi, President of the Hanoi Chapter of the World Federation of Overseas Korean Traders Associations, commented, "This event is not just a cultural event but a starting point for expanding cooperation between the two countries across the economy, education, and industry. I hope it will continue to serve as a sustainable cooperation model between Korea and Vietnam in the future."

This content was produced with the assistance of AI translation services.