From Health Checkups to Refund Notifications via PASS... Three Major Telecom Companies Launch Electronic Notification Service

Electronic Notifications Added to a 38-Million-User Platform
Improved Interface Clearly Displays Document Viewing Deadlines

SK Telecom, KT, and LG Uplus, the three major telecommunications companies, announced on the 18th that they have launched the PASS electronic notification service based on the mobile authentication platform PASS app, contributing to the expansion of digital work areas in public and financial institutions.

With the three major telecommunications companies simultaneously introducing the electronic notification feature to the PASS authentication platform, the digital transformation of public and financial institutions is expected to accelerate further. Following the previously used text-based official notification messages, the addition of app-based PASS electronic notifications marks the full-scale establishment of a "digital notification system" that is closely integrated into daily life.

On November 18, SK Telecom, KT, and LG Uplus officially announced the launch of the "PASS Electronic Notification Service" based on the PASS app. This service enables users to receive various notification documents sent by public and financial institutions-such as health checkup results, qualification change notifications, and refund application guides-directly through the PASS app. The companies aim to eventually convert hundreds of types of paper documents into electronic notifications.

PASS is the leading identity verification and authentication platform in Korea, with a total of 38 million subscribers. By utilizing a smartphone-based identity verification system, the platform offers a safer way to deliver notifications, which is a key advantage.

In particular, PASS electronic notifications have enhanced the reliability of electronic signatures by applying a certified digital certificate from the Korea Internet & Security Agency (KISA). Since the PASS app is primarily used for identity verification and authentication, most users keep push notifications enabled, which is expected to result in a high notification view rate. In fact, the view rate for essential notification documents sent through the PASS-based "National Secretary" service is approximately 55%.

User convenience has also been improved. The UI/UX has been upgraded so that users can access the electronic notification menu directly from the main screen of the PASS app, and the viewing period for each document is clearly displayed. If a user does not check a notification document, additional alerts are sent to ensure that important announcements are not missed.

Until now, the three telecommunications companies have provided official notification message services to public institutions. With the addition of PASS electronic notifications, a "two-track delivery system" has been established, allowing both text and app-based notifications to be sent in parallel. Institutions can choose the most efficient channel depending on the situation or use both simultaneously to increase the reach rate.

The three telecommunications companies stated, "With the launch of PASS electronic notifications, the utility of the PASS platform in public digital administration will be further expanded," and added, "We will continue to enhance the service so that people can check notification documents safely and conveniently."

This content was produced with the assistance of AI translation services.