Daedong Accelerates Push into Europe as Its "Second Hub" with AI Technology

KIOTI Connect App to Launch Across All European Countries Next Year
Offering Diverse AI-Powered Agricultural Services Including AI Agents

Daedong, an agricultural company, has announced plans to accelerate its expansion into the European market by leveraging artificial intelligence (AI)-based smart solutions. The company aims to diversify its revenue structure, which is currently centered on North America, and strengthen its ability to respond to external variables such as tariffs. By designating Europe as its "second hub," Daedong intends to enhance its brand competitiveness and lay the foundation for future growth through AI-powered machinery monitoring and management, as well as the advancement of agricultural technology.

Daedong revealed that starting next year, it will expand the service coverage of the "KIOTI Connect Application (App)" across all of Europe. "KIOTI" is Daedong's export brand, and through this app, users can access remote monitoring and diagnostic services for agricultural machinery. Currently, the service is available in 15 major European export countries, but the company plans to gradually extend it to every country in Europe.

The KIOTI Connect App not only enables remote monitoring and management of exported tractors and other agricultural machinery, but also provides a range of AI services. Large Language Model (LLM)-based agricultural ChatGPT services are also offered through the app, allowing anyone to easily and quickly access agricultural information via generative AI. In addition, agricultural AI agents currently under development by Daedong will be made available through the KIOTI Connect App. Once these services are implemented, AI will be able to support key decision-making and execution in the field based on data. Expanding the app's service coverage across more countries will help Daedong secure local users, thereby establishing a foundation for future business expansion in the region.

Daedong Europe Product Lineup. Daedong

Daedong's increased focus on the European market is driven by the urgent need for market diversification, especially in light of tariff impacts in the United States, which currently accounts for the largest share of its exports. As of the third quarter of this year, Daedong's European sales reached 166 billion won, marking a 121.11% increase year-on-year and demonstrating significant growth potential. The company attributes this success to its strategy of segmenting the market around five key countries-Germany, Spain, France, Italy, and Poland-and implementing tailored sales strategies suited to local characteristics.

Building on this momentum, Daedong has set a goal of achieving double-digit sales growth and attaining a 3% market share in Europe next year. To this end, the company plans to further strengthen KIOTI's competitiveness, including the opening of a new logistics warehouse in the Netherlands in the fourth quarter of this year to expand its supply chain. Daedong is also actively working to raise KIOTI's brand awareness, as demonstrated by its recent participation in "Agritechnica," Europe's largest agricultural machinery exhibition held in Hanover, Germany. The company is also accelerating its expansion into emerging European markets such as Turkiye and Ukraine, where it launched business operations in earnest this year. A Daedong representative stated, "In order to respond to external variables such as global tariffs and supply-demand instability, we will enhance our competitiveness through technological innovation and market diversification, and establish a sustainable growth structure in the global market."

This content was produced with the assistance of AI translation services.