Jeongseon County to Host Wellness Tourism Forum... Exploring Development Strategies for the Healing Tourism Industry Promotion Act
County to Host '2025 Wellness Tourism Forum' on the 18th
Discussing the Future of Jeongseon-Style Wellness
Jeongseon County in Gangwon Province will host the '2025 Jeongseon Wellness Tourism Forum' on November 18 at the Grand Auditorium on the second floor of the Jeongseon County Family Center. The forum will focus on exploring the direction and operational strategies for the Jeongseon-style wellness industry in light of the enactment of the Healing Tourism Industry Promotion Act. It has been organized to discuss proactive development strategies for Jeongseon-style wellness tourism ahead of the law’s implementation in April next year.
Since being selected as the nation’s first '2023 Wellness Tourism City of the Year', Jeongseon County has established itself as a hub for wellness tourism by pursuing various initiatives such as the Wellness Cluster Development Project, the discovery and cultivation of wellness tourism products, and the commercialization of local content as wellness products. This forum is expected to provide meaningful institutional support for these efforts and to lay the foundation for the sustainable growth of Jeongseon-style wellness tourism.
The forum will begin with a keynote lecture by Professor Lee Byungchul of Kyonggi University, followed by presentations from Park Sohyun, CEO of Korea By Local, Kim Naae, CEO of Sensory Assist, and travel writer Park Sangjun. Each speaker will share insights on the future direction of sustainable Jeongseon-style wellness tourism in their respective fields of expertise.
Additionally, forum participants will be offered the opportunity to experience Jeongseon’s ongoing wellness programs that utilize local resources.
Each experiential program is open to the first 10 participants, with a total of six programs being offered. The main programs include: making detox color water using Jeongseon gorosoe sap; creating herbal gochujang with Jeongseon specialties such as astragalus and gondre; crafting personalized color bath bombs; making chakra bracelets with Ungiseok stones mined only in Jeongseon; preparing Sasang constitution herbal teas; and experiencing a moss terrarium with all five senses.
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Shin Wonseon, Director of Tourism, stated, "Jeongseon is a wellness city where the Olympic legacy of Gariwangsan Mountain, pristine natural surroundings, fresh air, clean water, and the warmth of the traditional market all come together," adding, "Jeongseon County will serve as a strong supporter in collaboration with the private sector to establish a differentiated Jeongseon-style wellness tourism model."
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