Jeon Byungwoo, Third-Generation Member of Samyang Foods Owner Family, Promoted to Senior Executive Director After Two Years

Jeon Byungwoo, Newly Appointed Senior Executive Director, Eldest Son of Kim Jeongsu, Vice Chairman of Samyang Foods
Oversaw Global Buldak Brand Project and Expansion of Overseas Business

Jeon Byungwoo, the third-generation member of the Samyang Foods owner family and Chief Operating Officer (COO, Executive Director, pictured) of Samyang Foods, has been promoted to Senior Executive Director. This promotion comes two years after he became an Executive Director in 2023.

On November 17, Samyang Round Square announced the regular executive appointments for its group affiliates for 2026. Born in 1994, the newly appointed Senior Executive Director Jeon is the eldest son of Kim Jeongsu, Vice Chairman of Samyang Foods, and the eldest grandson of the late Honorary Chairman Jeon Jungyun. Jeon joined Samyang Foods in 2019 at the age of 25 as Head of the Overseas Business Division and was promoted to Director after just one year. In October 2023, he rose to Executive Director and began to take a leading role in management operations.

Jeon Byungwoo, new Executive Director of Samyang Foods. Provided by Samyang Round Square.

The company stated, "The newly appointed Senior Executive Director Jeon Byungwoo was recognized for his achievements in overseeing the global Buldak brand project and expanding overseas business. In particular, he led the establishment of the Jiaxing plant in China, securing growth momentum for overseas business, and strengthened the core business competitiveness by expanding the global marketing of the Buldak brand, including at Coachella, and broadening the product portfolio."

In this round of appointments, four others were newly promoted to Executive Director positions: Ha Hyeonok, Head of Strategy; Kang Seokhwan, Head of Digital Growth; Kim Yongho, Head of Korea Sales; and Shin Gyeongho, Head of the Europe Branch.

A representative from Samyang Round Square commented, "We made these appointments after comprehensively considering the company's mid- to long-term direction and organizational leadership capabilities. We will further solidify the status of Buldak, which has grown into a global mega brand, and continue to establish a future-oriented management system."

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