Scheduled Exhibition at COEX 'Sourcing in Market 2025'

Backpacker, the operator of the handmade platform 'Idus,' announced on the 17th that it will introduce 19 handmade items in collaboration with Ottogi, utilizing Ottogi's signature ramen brands.


This marks Idus's fourth intellectual property (IP) collaboration project, designed to support creators in developing innovative works using popular brand IPs. Through a preliminary call for submissions, a total of 133 entries were received, and after evaluation based on originality, artistry, and business potential, 16 creators were ultimately selected.

Idus showcased 19 handmade items using popular ramen brands such as Ottogi's Jin Ramen and Cup Noodles. Photo by Backpacker

Idus showcased 19 handmade items using popular ramen brands such as Ottogi's Jin Ramen and Cup Noodles. Photo by Backpacker

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The newly released items include a cup ramen pouch keyring, "Today's Comfort Ramen" NFC keyring, Jin Ramen perpetual block calendar, Ottogi snack bar decoration sticker kit, and "One Bowl of Ramen" slime, totaling 19 products, all of which will be exclusively available on Idus.


In addition, the company plans to participate in 'Sourcing in Market 2025,' held at COEX from November 26 to 28, to exhibit goods created through the Ottogi IP collaboration project.



Kim Donghwan, CEO of Idus, stated, "We will continue to strive to foster a sustainable handmade industry ecosystem through a variety of collaboration programs."


This content was produced with the assistance of AI translation services.

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