Dongdaemun District Opens Seoul's First Permanent 'Media Facade' at Baebongsan

Nighttime Screenings All Year Round
A New Urban Nightscape Landmark in the Making

On November 17, Dongdaemun District (District Mayor Lee Pilhyung) announced that it had installed Seoul’s first permanent media facade, which will be screened year-round, at the Forest Waterfall in Baebongsan Open Plaza and premiered it on the 15th.

On the 15th, a media facade artwork was premiered at the Baebongsan Forest Waterfall. Provided by Dongdaemun District Office.

The premiere was held as the main program of the “Baebongsan Garden Family Festival.” This screening, which combined urban nature with cutting-edge art, was well received by citizens and signaled the emergence of a new nighttime cultural hotspot.

The works unveiled for the first time consisted of two pieces, each about 10 minutes long: “Breath of Stone, Light of Breath” and “Wildflowers in Bloom.” Using the waterfall cliff as a screen, the visuals employed projection mapping, lasers, and AI-based compositing technology to create scenes where nature and the virtual world harmoniously merged.

This project was planned by Dongdaemun District, with Professor Ko Juwon of Seoul Institute of the Arts serving as general director, and produced by EZwith Co., Ltd. Inspired by the “memory of stone” from Baebongsan’s history as a quarry, the project artistically depicted a narrative of recovery and life through video art. “Breath of Stone, Light of Breath” calmly captured the light and vitality within the rocks, while “Wildflowers in Bloom” symbolically represented Dongdaemun as the “city of flowers.”

3D scanning technology was applied to the works, vividly reproducing the texture and shape of the cliff. Sound design featuring the sounds of water and wind offered visitors an immersive experience within nature.

Lee Pilhyung, Mayor of Dongdaemun District, stated, “We have established Seoul’s first permanent media facade so that residents can enjoy a nighttime culture where nature, art, and technology come together at a nearby park without having to travel far,” adding, “We will link seasonal programs to make Baebongsan a leading cultural landmark of Dongdaemun, the ‘city of flowers.’”

The Baebongsan Forest Waterfall media facade is screened every day from 6:00 p.m. to 8:30 p.m. at 30-minute intervals and is free of charge. Dongdaemun District plans to enhance the quality of park culture by introducing seasonal video changes, citizen-participation media art programs, and projects to activate nighttime walking trails.

This content was produced with the assistance of AI translation services.