NBT announced on November 14 that it recorded consolidated sales of 23.03 billion won in the third quarter of this year, successfully returning to growth compared to the previous quarter. During the same period, operating loss also decreased by about 22%, reaching 1.7 billion won.
According to NBT, despite the domestic B2B sector facing continued reductions in large advertisers’ budgets and a market downturn entering a mid- to long-term phase, the company’s rapid turnaround to quarterly sales growth is a significant development.
A company representative stated, "The shopping affiliate business launched in the third quarter has quickly grown, with cumulative transaction volume reaching 50 billion won. Our global offerwall business has also expanded to 10 countries, which has given strong momentum to both domestic and international operations. While the third quarter reflected one-off costs such as office relocation and proactive investments in key business areas, these preparations are structured to be reflected in future sales. Therefore, we expect to see tangible results starting from the fourth quarter."
NBT plans to maximize revenue by accelerating the expansion of media partners ahead of the fourth quarter, when advertising budgets are typically concentrated. The B2B offerwall advertising solution, "Addison Offerwall," has automated the media integration process through the "Addison Partner Center," which officially launched in July, and has recently set a new record for the number of integrated media partners. In addition, the company is preparing to launch a new stablecoin business by signing an MOU with OpenAsset and a custody contract with KODA.
Furthermore, the third quarter reflected proactive investment costs for advancing the offerwall business, entering new global and commerce businesses, as well as one-off expenses such as office relocation. NBT explained that in the fourth quarter, which is the industry’s peak season and when proceeds from asset sales are expected, growth in existing businesses and performance from new ventures will be reflected in sales, and a turnaround to profitability through cost optimization is also anticipated.
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