Gyeongbuk Development Corporation Wins Triple Crown at Korea Communication Awards: "Communication Is Our Top Priority"

Gyeongbuk Development Corporation was honored with three awards at the 18th Korea Communication Awards ceremony held at the Korea Press Center in Seoul on November 13. The company simultaneously received the Korea Internet Communication Grand Prize (Public Corporation category), the Korea Communication Grand Prize (Public Corporation category), and the Korea CEO Communication Grand Prize (awarded to President Lee Jaehyuk).

The Korea Communication Awards, hosted by the Korea Internet Communication Association and sponsored by the Ministry of Science and ICT, evaluates the communication performance of companies and public institutions with their customers based on the Internet Communication Index (ICSI), Social Communication Index (SCSI), and Content Competitiveness Index (CQI), selecting outstanding organizations accordingly.

Employees of Gyeongbuk Development Corporation are taking a commemorative photo to celebrate winning three awards.

To respond to the rapidly changing digital environment, Gyeongbuk Development Corporation began by launching a YouTube channel in 2017 and has since expanded its activities to various social media platforms such as blogs, Instagram, and Facebook. In addition, the company has continuously introduced participatory content to broaden communication with Gyeongbuk residents, thereby increasing accessibility and empathy toward the corporation.

President Lee Jaehyuk was selected for the Korea CEO Communication Grand Prize in recognition of his contributions to spreading a culture of communication both inside and outside the corporation.

This year, to further strengthen its communication foundation, the corporation went beyond operating its existing blog reporters and additionally established and managed video and Instagram reporter groups. For the first time since its founding, it also held an "SNS Content Contest," providing an opportunity for Gyeongbuk residents to voluntarily participate and create innovative promotional content. These social media activities led the corporation to receive an AA rating in the comprehensive index at the 18th Korea Communication Awards and achieve the honor of winning three awards.

Lee Jaehyuk, President of Gyeongbuk Development Corporation, stated, "This award is the result of our efforts to prioritize communication with Gyeongbuk residents, even in a changing digital environment. It is a meaningful achievement made possible by the interest and participation of the residents. We will continue to expand communication content that residents can directly participate in and enjoy, and further establish the image of 'Gyeongbuk Development Corporation created together with the residents.'"

This content was produced with the assistance of AI translation services.