Pernod Ricard Shares 'Diversity Values' with Korean Women Leaders

Perrier-Jouet Cellar Master Hosts 'Women Leaders' Gathering'
Responsible Management, Eco-Friendliness, and Diversity as Core Philosophy
Connecting Brand Values with Female Leadership

Pernod Ricard Korea invited the cellar master of the champagne house Perrier-Jouet and female leaders from various sectors in Korea to share their philosophy on sustainable management, diversity, and inclusion.

According to Pernod Ricard Korea on November 14, S?verine Frerson, the cellar master of the 200-year-old champagne house Perrier-Jouet, led the "Women Leaders' Gathering" on the 28th of last month, with nine female leaders from diverse fields in Korea participating.

Pernod Ricard Korea held the "Women Leaders' Gathering" on the 28th of last month, featuring S?verine Presson, Cellar Master of the Champagne House Perrier-Jou?t, along with nine female leaders from various sectors in Korea.
[Photo by Pernod Ricard Korea]

This event served as a symbolic occasion for sharing and celebrating the values of sustainable and responsible management (S&R) and the philosophy of DEI (Diversity, Equity, and Inclusion) pursued by the Pernod Ricard Group, connecting them with the Perrier-Jouet brand and Korean women leaders.

Jimin Ju, Executive Director of HR and External Relations, who planned the event, stated, "Diversity and inclusion are not just values, but core strategies for sustainable management." She added, "We aimed to share this philosophy and build consensus with women who demonstrate outstanding leadership in their respective fields." She particularly emphasized, "Sharing the challenges and biases faced by female leaders and delivering authentic messages to the next generation is the true practice of DEI."

She also introduced the "Valuing People" pillar within Pernod Ricard's sustainability roadmap, "Good Times from a Good Place," explaining that the company is working to close the gender pay gap, achieve gender balance in leadership, and promote capability development. She further noted that, through its global human rights policy, Pernod Ricard supports employees from diverse backgrounds-including those with disabilities, different ages, and nationalities-to grow without discrimination. She emphasized, "Women leaders in Korea are playing increasingly important roles across various industries, and their experiences and voices are invaluable assets to our global DEI strategy."

Pernod Ricard Korea's champagne 'Perrier-Jouet'
[Photo by Pernod Ricard Korea]

Kim Kyungyeon, Executive Director of Luxury & Prestige at Pernod Ricard Korea, introduced Perrier-Jouet as "a philosophical brand that realizes sustainable prestige through the founders' passion for nature and art." He noted, "We have implemented eco-friendly practices such as discontinuing herbicide use, protecting biodiversity, and reducing carbon emissions, and today's pairing dinner was an artistic experience that expressed this philosophy through gastronomy."

Founded in 1811, Perrier-Jouet was built on the founders' expertise in botany and respect for nature. The brand expresses a deep connection between nature and art through its floral style centered on Chardonnay grapes and the artistic sensibility of Art Nouveau. Since 2020, the brand has adopted regenerative agriculture, shifting to farming methods that consider the vineyard ecosystem, which contributes to addressing climate change, restoring soil health, and enhancing carbon absorption.

Kim emphasized, "Korea is a market where innovation and diversity coexist, and sharing the philosophy of Perrier-Jouet with Korean women leaders further enriches the brand's global message."

This content was produced with the assistance of AI translation services.