11st Posts Q3 Operating Loss of 8.8 Billion Won, Down 40% Year-on-Year

Q3 Revenue at 104.7 Billion Won, Down 14 Billion Won Year-on-Year
Cumulative Operating Loss for Q1-Q3 at 23.7 Billion Won

11st has recorded a profit in operating income for its core open market business segment for 20 consecutive months, improving its third-quarter operating loss by 40% compared to the previous year.

According to SK Square's quarterly report released on November 14, 11st's operating loss for the third quarter of this year was 8.8 billion won, a 40% reduction from the same period last year. During the same period, revenue was 104.7 billion won, a 14% decrease year-on-year. The cumulative operating loss for the first to third quarters of this year was 23.7 billion won, a 45% improvement compared to the previous year.

The achievement of 20 consecutive months of operating profit in the open market segment contributed to the improved results. 11st is pursuing company-wide performance improvement by adjusting its portfolio to focus on highly profitable product categories, such as 'Mart'. The integrated grocery specialty store 'Mart Plus', launched in May, reached a cumulative 2.3 million purchasing customers (including duplicates) as of last month. The number of products sold exceeded 6.7 million.

The company is also expanding customer acquisition through memberships and ultra-discount deals. The free membership program '11st Plus' surpassed 1.2 million subscribers. The combined cumulative transaction value of 11st's flagship ultra-discount shopping corners, '10-Minute Rush' and '60-Minute Rush', reached approximately 25 billion won as of last month. According to Mobile Index, 11st's monthly active users (MAU) rank second in the industry.

Going forward, 11st plans to continue its performance improvement through year-end promotions such as 'Grand 11 Day' and 'Black Friday'. The '2025 Grand 11 Day' event, held from November 1 to 11, saw around 300 products each record sales of over 100 million won.

Park Hyunsoo, CEO of 11st, stated, "We will continue to prioritize strengthening profitability and further solidify our performance improvement trend," adding, "Based on strong fundamentals, we will create new growth momentum and leap forward as a leading company in the commerce industry."

This content was produced with the assistance of AI translation services.