NBT Sees 29% Surge in Offerwall-Integrated Media in Six Months... Partner Center Impact Becomes Evident

NBT, the leading point platform company in South Korea, announced on November 13 that the number of media partners integrated with its B2B offerwall advertising solution, "Addison Offerwall," surpassed 121 in the third quarter of 2025, setting a new record. The company explained that this rapid expansion of partners was driven by the automation of the integration process through the "Addison Partner Center," which officially launched in July this year.

According to NBT, the number of offerwall-integrated media increased by approximately 29%, from 94 in the first quarter of this year to 121 in the third quarter. Previously, the process required manual steps such as face-to-face sales, manual contracts, and SDK integration. However, since the launch of the Partner Center, the entire process-including application, review, contract, and integration-has moved online, leading to a significant surge in new media partners.

Notable new integrations include Yanadoo's "Yapfit Move," Hyundai Department Store's "H Point," Lotte Show's "Lotte On," and Apartment-i. These partners are rapidly integrating the offerwall through the Partner Center in a non-face-to-face manner, simultaneously advancing their user reward services and expanding advertising monetization.

NBT evaluated this expansion as "the quarter in which the effects of preemptive investment for platform advancement have begun to materialize in earnest." A representative from NBT stated, "After improving integration accessibility and speed through the Partner Center, we plan to further enhance partner efficiency and profitability by transitioning to AI ops-based operations and automating the entire advertising operation process with AI. We expect the impact of this media expansion to be fully reflected in our performance starting in the fourth quarter of this year, leading to stable growth in the future."

"Addison Offerwall," operated by NBT, is Korea's number one offerwall advertising network with 11 million monthly active users, and continues to form partnerships with leading platforms across industries, such as Naver Webtoon, Toss, Baemin, and Ridibooks. Even amid recent economic uncertainties, demand for reward-based advertising aimed at app monetization has been rapidly increasing. Leveraging its market dominance and network effects as the largest reward network operator, NBT is accelerating the acquisition of new media partners and expanding its market share.

This content was produced with the assistance of AI translation services.