Hyundai Group Launches Exclusive Typeface "NeoHyundai," Emphasizing Innovation and Progress

On November 13, Hyundai Group unveiled its exclusive typeface, “NeoHyundai,” imbued with the Hyundai spirit, on its official website, introducing the slogan “Writing the Future with Trust.”

NeoHyundai combines “Neo,” meaning new, with the group’s name, “Hyundai,” emphasizing an image of innovation and progress. It conveys the message of moving toward the future based on trust.

The design of the NeoHyundai typeface features a solid frame that fills the square structure, giving a reliable and reassuring impression. The characters’ components (the basic units of consonants and vowels) and connecting strokes (the flow of lines that smoothly link these components) incorporate curves that suggest speed, embodying a new and challenging Hyundai spirit.

In particular, it is characterized by its digital-friendly design, minimizing distortion of characters in online environments. It also incorporates pictograms representing the main businesses of affiliates, such as Hyundai Elevator’s elevators, Hyundai Movex’s automated guided vehicles (AGVs), and Hyundai Asan’s Mount Kumgang tourism, capturing symbolic expressions of each subsidiary’s core operations.

NeoHyundai is a Gothic-style font family, consisting of a total of five styles: two for headings and three for body text. It supports 11,172 Korean characters, 94 English letters, and 986 numerals and special symbols, making it versatile for both Korean and English in various settings.

Hyundai Group plans to use NeoHyundai not only for all internal documents, but also for business cards, calendars, diaries, websites, and key products and services of its affiliates. External users can also freely download and use the font from the Hyundai Group website at no cost.

This typeface development is significant in that employees participated in every stage of the process. After launching the “In-house Exclusive Typeface Task Force” in December last year, the group conducted extensive surveys and internal contests over 11 months to gather opinions on key aspects such as the direction, design, meaning, and name of the typeface.

Meanwhile, Hyundai Group is implementing various initiatives to strengthen its identity, such as developing a group mascot. The character development project aims to create a symbol representing a “young Hyundai,” led primarily by new employees.

Hyun Jeong-eun, Chairwoman of Hyundai Group, stated, “Developing an exclusive typeface is a collaborative process that embodies the spirit and values of Hyundai Group and unifies our voice. It will serve as an opportunity to express the new and challenging Hyundai spirit.”

This content was produced with the assistance of AI translation services.