Reflecting the Rise of Single-Person Households
Enhanced Flavor and Convenience with Patented 'Hojjim Pack' Technology

SPC Samlip announced on November 13 that it will launch its 'Single-Serve Packaged Hobbang'.


In response to the growing trend of single-person households, SPC Samlip has expanded consumer choices by allowing customers to purchase Samlip Hobbang one at a time.


The 'Single-Serve Packaged Hobbang' features the patented 'Hojjim Pack' packaging, which enhances both flavor and convenience. By heating the product in the microwave without opening the bag, consumers can enjoy moist hobbang as if freshly steamed. The Hojjim Pack uses a patented technology that creates a steam vent automatically when the pressure inside the packaging reaches a certain level during cooking, so there is no need to open the package in advance, helping to retain moisture.


'Single-Serve Packaged Hobbang' Heated in the Bag. SPC Samlip

'Single-Serve Packaged Hobbang' Heated in the Bag. SPC Samlip

View original image

The 'Single-Serve Packaged Hobbang' is available in a total of four varieties: three steady-sellers (Sweet Red Bean, Vegetable, and Pizza) and a meal-type hobbang inspired by K-Food, featuring authentic Korean flavors. The lineup includes 'Classic Sweet Red Bean', which boasts a rich and smooth red bean paste; 'Chunky Vegetable', filled with bulgogi sauce, assorted vegetables, and pork for a savory taste; 'Loaded Pizza', packed with rich tomato and ragu sauces, meat, cheese, ham, and sweet corn; and 'Kimchi Dumpling Hobbang', which contains generous amounts of kimchi and meat for a spicy kimchi dumpling flavor. All products are available for purchase at convenience stores.



An SPC Samlip representative stated, "We have introduced the 'Single-Serve Packaged Hobbang' so that people can easily and conveniently enjoy Samlip Hobbang on their own," adding, "We hope Samlip Hobbang will be a hearty meal in your daily life this winter."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing