Chung Euisun: "Contributing to Changes in the Global Cultural Landscape"... Genesis Forms Partnership with LACMA

New Partnership with the Los Angeles County Museum of Art

Genesis announced on November 13 that it has entered into a new multi-year art partnership with the Los Angeles County Museum of Art (LACMA).

Through this partnership, Genesis will sponsor "The Genesis Talk" series and support the opening of the new building (David Geffen Gallery) scheduled for April next year.

Chung Euisun, Chairman of Hyundai Motor Group, stated, "It is an honor for Genesis to continue forging new art partnerships that will contribute to changes in the global cultural landscape, not only in Los Angeles but beyond, alongside the opening of LACMA's new building." He added, "I hope Genesis and LACMA can create a timeless platform for open dialogue based on our shared vision."

Exterior view of the LACMA New Building (David Geffen Gallery). Photo by Museum Associates/LACMA

LACMA is the largest art museum in the western United States, with a collection of over 150,000 works spanning from antiquity to the present.

Genesis is pursuing the "Genesis Art Initiative," supporting leading art institutions and creators worldwide to provide in-depth artistic experiences. This partnership with LACMA is the third of its kind, following collaborations with the Metropolitan Museum of Art in New York and Tate Modern in London.

Curated by LACMA Director Michael Govan, "The Genesis Talk" will launch in December this year, inviting creative leaders and innovative creators from diverse fields such as art and architecture to share wide-ranging discussions on art, space, and community with the audience.

The first speaker will be contemporary artist Jeff Koons, who participated in LACMA's new building public art project. He will engage in a conversation with Director Michael Govan on the role of art in activating public spaces.

In January next year, Los Angeles-based contemporary artist Mark Bradford and arts and culture expert Darren Walker will discuss the significance of museums as community hubs. In April, architect Peter Zumthor, who designed LACMA's new building, will share his design philosophy with the audience.

Additionally, Genesis will sponsor a portion of the exhibition space within LACMA's new building, which will be named the Genesis Gallery, as well as the opening gala in April next year. Through this agreement with LACMA, Genesis plans to expand its global art partnerships and continue its distinctive support for culture and the arts.

This content was produced with the assistance of AI translation services.