[Today's New Release] "TERRA Christmas!"... HiteJinro Launches 'Christmas Edition'
"Happy Christmas with TERRA" Campaign Launched
HiteJinro announced on November 13 that it will launch the "TERRA Christmas Edition" in celebration of the upcoming Christmas season.
The newly introduced TERRA Christmas Edition features TERRA's signature pure brand color, combined with a snowy Christmas landscape and a Santa character holding a beer glass to create a warm year-end atmosphere. The brand's hallmark, "Real Carbonation," is depicted in the form of round snowflakes.
![[Today's New Release] "TERRA Christmas!"... HiteJinro Launches 'Christmas Edition'](http://www.asiae.co.kr/news/img_view.htm?img=2025111308563815777_1762991798.png)
To commemorate the launch, HiteJinro will run the "Happy Christmas with TERRA" campaign across entertainment venues and home channels. Through a variety of online and offline events tailored to the Christmas season, the company aims to strengthen engagement with consumers and invigorate the year-end market.
In entertainment venues, the company will enhance the festive mood with "Wall Tree" posters and Christmas-themed hair tie giveaways. In home channels, it will host a "TERRA Christmas Temperature-Sensitive Glass Giveaway" event, featuring exclusive displays and LED screens. Online, HiteJinro plans to produce collaborative content with YouTube and influencer "TERRA Santa" creators to spread the joy of Christmas home parties and expand consumer touchpoints.
The TERRA Christmas Edition will be available in 500ml bottles and 453ml cans, and will be sold in limited quantities through entertainment venues and supermarkets nationwide starting today.
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Oh Sungtaek, Executive Director of Marketing at HiteJinro, said, "The TERRA Christmas Edition is a gift-like product that combines the warmth of the year-end season with TERRA's pure image. We hope consumers will enjoy a happy Christmas with TERRA through a variety of channels, from on-site events to online content."
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