Meet Super Mario and Friends on Their 40th Anniversary at Jamsil Lotte World Mall

Lotte and Five Affiliates Collaborate for Super Mario Event
From November 19 to January 11 Next Year
Nintendo Pop-up Store, Experience Zones, Stamp Rally, and More
A Wide Array of Content on Display
Festival Atmosphere with Limited-Edition Goods and Collaboration Merchandise

Lotte, together with five of its affiliates, will hold a large-scale collaborative event with Nintendo Co., Ltd. featuring 'Super Mario'.

On November 13, Lotte announced that it will host a major offline event, "JOYFUL HOLIDAY in LOTTE WORLD MALL," in partnership with the world-renowned console game company Nintendo Co., Ltd. The event will be held at Jamsil Lotte World Mall from November 19, 2025, to January 11, 2026, marking the first time such an event is being held in Korea.

Graphic image of 'Joyful Holiday' held at Jamsil Lotte World Mall. Provided by Lotte

This event will be themed around characters from Super Mario, beloved by various generations. Led by Lotte Department Store, five Lotte Group affiliates will mobilize all their capabilities in distribution, food and beverage, fashion, and online sectors to turn the entire World Mall into a festive venue.

Super Mario is a global intellectual property (IP) content that has been loved worldwide for the past 40 years. It has established itself as a cultural icon that transcends generations, going beyond being just a game character.

Lotte Department Store will introduce the official Nintendo pop-up store (Nintendo POP-UP STORE in SEOUL), unveiling a wide array of exclusive and new merchandise with high rarity. In the main area of the event, the Atrium on the first floor of Lotte World Mall, visitors will find original goods from Nintendo's directly operated official store in Japan, as well as popular IP merchandise such as Super Mario and Animal Crossing, available exclusively and for the first time in Korea. In particular, a variety of goods that were previously only available in Japan, along with about 100 newly released items being introduced for the first time in Korea, are expected to attract significant attention from enthusiasts.

Graphic image of 'Joyful Holiday' held at Jamsil Lotte World Mall. Provided by Lotte

There will also be experiential and exhibition content allowing visitors to enjoy the Super Mario universe in an immersive way. On the fifth-floor connecting bridge, which links World Mall and World Tower and spans approximately 358 square meters, a "Joyful Holiday Bridge" will be set up, featuring large-scale photo zones with Super Mario characters and holiday-themed designs. In various locations along the customer pathways on Basement Level 1, a "Joyful Holiday Pipe Road" photo zone will be created using the iconic 'Pipe' associated with Super Mario, and a large experiential area will allow visitors to try various games on the Nintendo Switch 2. On the fourth floor, a "Super Mario Bros. 40th Anniversary History Board" will be installed, offering a retrospective look at Super Mario's 40-year journey, from the original Super Mario Bros. released in 1985 to the latest titles, all at a glance.

During the first weekend of the pop-up (November 22-23), the "Mario Kart World 2025 Fall Event Match" will be held consecutively at Cinepark on the seventh floor of Lotte World Mall. In addition, a digital stamp rally will be operated using the LotteON application. Visitors who complete missions at the eight exhibition and experience zones located on Basement Level 1 and on the first, fourth, and fifth floors, and collect stamps, will receive various prizes such as Mario LEGO sets and photo cards, depending on the number of stamps collected.

A Lotte representative stated, "Through this large-scale holiday collaboration event celebrating the 40th anniversary of Super Mario, we aim to provide unforgettable year-end joy and memories to all customers visiting Jamsil Lotte World Mall."

This content was produced with the assistance of AI translation services.