The 'Secret Door to Ulleungdo' Opens in the Heart of Seongsu-dong, Seoul... Ulleung County Launches K-Island Pop-up Store

A Variety of Experiential Spaces Showcasing the Beauty and Uniqueness of Ulleungdo

Ulleung County in North Gyeongsang Province will operate the 'Ulleung Tourism Pop-up Store' for four days from November 13 to November 16, 2025, on Wangsimni-ro in Seongdong District, Seoul.

Seongsu-dong, known as the trendiest street in Seoul, will see its urbanites-familiar with its hip atmosphere-fall unexpectedly for the charm of an 'island.'

As soon as visitors enter the pop-up store, they are greeted by the majestic coastal cliffs of Daepunggam and the serene green waves of Nari Basin on Ulleungdo. The store offers a special experience of witnessing the 'overwhelming scenic beauty of real Ulleungdo' in just three seconds, and is expected to become a new hotspot for social media photos.

‘WAVE ON ULLEUNG’ Ulleung Tourism Popup Store.

With the theme 'A Small Ulleungdo in Seongsu-dong (WAVE ON ULLEUNG),' this pop-up store is designed to allow visitors to experience the appeal of Ulleungdo firsthand in the trendy space of Seongsu-dong, Seoul. The event aims to raise interest in Ulleung tourism and increase visitor inflow.

The pop-up store spans three floors, with each level featuring a variety of experiential spaces, tasting corners for local specialties, and an audiovisual zone recreating the natural scenery of Ulleungdo.

Ulleung County expects this pop-up store to help spread a positive image of Ulleungdo and significantly raise awareness among potential tourists. It is also anticipated to have a positive effect on revitalizing the local economy centered around Seongsu-dong in Seoul.

Ulleung Tourism Pop-up Store.

An official from the county stated, "This pop-up store is a valuable opportunity to increase interest in Ulleungdo and introduce its charm to tourists in Seoul. Even if visitors do not travel directly to Ulleungdo, we hope this will be a chance for them to experience its beauty and uniqueness, and to form a positive image of the island. We plan to continue operating 'Ulleung Tourism Pop-up Stores' in major cities such as Seoul, carrying out various promotional activities to raise awareness of Ulleungdo."

The Ulleung Tourism Pop-up Store is expected to become a regular annual event representing Ulleung tourism promotion in the Seoul metropolitan area and beyond.

This content was produced with the assistance of AI translation services.