Daejeon City Launches "Kkumdori Meal Kits" Featuring Jajangmyeon, Tteokbokki, and Garak-guksu
A New Dining Experience Blending Daejeon's Local Identity with Nationwide Popular Tastes
Daejeon City has launched three types of "Kkumdori Meal Kits" under the "Kkumssi Family" brand, including Kkumdori Jajangmyeon, Kkumdori Tteokbokki, and Kkumdori Garak-guksu.
On November 10, Daejeon City signed a joint branding business agreement for the launch of the Kkumdori Meal Kits with Daejeon Tourism Organization and Millpang Co., Ltd. at the reception room on the 10th floor of City Hall.
Through this agreement, the three products-Garak-guksu, Tteokbokki, and Jajangmyeon-will be released sequentially starting in December, offering a new dining experience that combines Daejeon's local identity with nationwide popular tastes.
In particular, Garak-guksu is a modern reinterpretation of a "nostalgic dish" once enjoyed at Daejeon Station. By making it easy to prepare a warm bowl that remains in the memories of visitors and citizens, the product clearly conveys the essence of Daejeon.
The Tteokbokki and Jajangmyeon, also being introduced, are "nationally popular dishes" with broad appeal across all ages and genders. The taste and cooking convenience have been carefully balanced so that anyone can enjoy them at home without hesitation.
Millpang Co., Ltd. is a meal kit distribution specialist based in Dong-gu, Daejeon. Its Vice President is actor Kim Seungsoo, who also serves as a promotional ambassador for Daejeon City and supports the spread of collaborative business models with local companies.
The city, Kkumssi Family, and Millpang plan to strengthen cooperation throughout the entire process of product planning, branding, and distribution, and will gradually expand the lineup and develop tourism-linked promotions based on consumer feedback.
The three types of "Kkumdori Meal Kits" will be available for purchase starting in December at Daejeon Shinsegae Department Store, Lotte Department Store, and the official Millpang website. The products feature easy preparation, stable quality control, and a composition tailored to the trend of home-based consumption.
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Lee Jangwoo, Mayor of Daejeon, stated, "We have worked with local companies to make it possible to conveniently enjoy the warmth of Garak-guksu, once finished in a single bowl at Daejeon Station, right at home. By adding Tteokbokki and Jajangmyeon-dishes everyone loves-we aim to naturally expand Daejeon's story to everyday dining tables, creating a virtuous cycle that leads to repeat visits and purchases."
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