Yeosu Islands Expo Signs Participation Agreements with Estonia and Greece... 18 Countries Confirmed

Promotion of Islands Expo at WTM London
UK Familiarization Tour in Collaboration with Korea Tourism Organization
Yeosu Visit Scheduled to Begin on the 15th

The Organizing Committee for the 2026 Yeosu World Islands Expo (hereinafter referred to as "the Committee") announced on November 10 that it has officially signed participation agreements (MOUs) with Hiiumaa, Estonia, and Ionia, Greece, both of which had previously expressed their intention to participate in writing.

With this, a total of 18 countries-including France, Greece, and Estonia from Europe, as well as Madagascar, Peru, and Kenya-and the WHO Asia-Pacific Centre for Environment and Health (WHO ACE) have confirmed their participation.

The Organizing Committee for the 2026 Yeosu World Island Expo participated in the World Travel Market (WTM) held in London, UK, on the 5th, where they signed a participation agreement with Ionia, Greece, and conducted promotional activities for the Island Expo. Provided by the Yeosu World Island Expo Organizing Committee

On November 3, the Committee signed a participation agreement for the 2026 Yeosu World Islands Expo in Tallinn, the capital of Estonia, with the attendance of officials including Liis Lukas, Director of Hiiumaa, and Jo Hyunggeun, Head of Planning at the Committee.

Subsequently, on November 5, the Committee signed a participation agreement with Governor Trepeklis of Ionia, Greece, in London, UK, and promoted the Islands Expo through interviews with local Greek media outlets.

The participating countries have agreed to closely cooperate in promotional activities for the successful hosting of the 2026 Yeosu World Islands Expo, the operation of exhibition halls and national days, and the dispatch of delegations.

Prior to this, the Committee participated in the World Travel Market (WTM), held at ExCeL London from November 4 to 6, to promote the Islands Expo and attract participating countries. WTM is a large-scale B2B international tourism exhibition, with more than 46,000 participants from 184 countries and over 4,000 individual booths in operation.

At the promotional booth set up within the Korea Tourism Organization's pavilion, the Committee operated traditional Korean experience programs, such as making mother-of-pearl hand mirrors, which received a positive response from visitors.

Additionally, the Committee discussed the development of Yeosu inbound tourism products for European tourists during the 2026 Yeosu World Islands Expo through B2B meetings with travel industry professionals.

In particular, the Committee participated in the PATA (Pacific Asia Travel Association) Insight Workshop, where they met with CEO Noor Ahmad to discuss promotional strategies for the Yeosu World Islands Expo in connection with the 2026 PATA General Assembly in Gyeongju and Pohang next year, as well as the development of Yeosu World Islands Expo products by member companies.

Jo Hyunggeun, Head of Planning at the Committee, stated, "The Governor of Ionia, Greece, expressed great interest in the Islands Expo and conveyed his intention to visit Yeosu in person next year. The first UK familiarization tour to Yeosu, which is being promoted in cooperation with the London office of the Korea Tourism Organization, will begin on November 15. During the seven-day itinerary in Korea, the group will spend three days in Yeosu. During the Islands Expo next year, we plan to operate Yeosu island tourism products for tourists from the UK and Europe."

This content was produced with the assistance of AI translation services.