Gwangju City Characters "Greeny and Creeny" Honored with Customer Satisfaction Brand Award

Gwangju City in Gyeonggi Province announced on the 10th that its municipal promotional characters, "Greeny and Creeny," received the Grand Prize in the Other Brands category of the Public Institutions division at the 2025 Customer Satisfaction Brand Awards.

Mayor Bang Se-hwan of Gwangju City received the Grand Prize in the Other Brands category of the Public Institutions division at the 2025 Customer Satisfaction Brand Awards for the city promotional characters "Greeny and Creeny" on the 7th. Provided by Gwangju City, Gyeonggi Province

The award ceremony, hosted by Joongbu Ilbo and sponsored by the Gyeonggi Credit Guarantee Foundation, Gyeonggi Business & Science Accelerator, and Incheon Credit Guarantee Foundation, was held on the 7th at the Gyeonggi Arts Center Convention Hall.

The city was highly commended for its achievements in operating promotional characters that connect closely with citizens and for its efforts to enhance brand value.

Gwangju’s flagship promotional characters, "Greeny" and "Creeny," were first created in 2001, underwent a renewal in 2019, and have since become established as brands symbolizing Gwangju’s pristine natural environment.

Since 2020, Gwangju City has produced department-specific characters and applied them to various administrative fields. Since 2021, the city has also distributed free KakaoTalk emoticons featuring 2D versions of the characters every year to strengthen communication with citizens.

Additionally, the city has produced YouTube content, music videos, and animations featuring the characters, and has installed photo zone sculptures in parks and plazas to create tangible promotional effects for citizens.

Notably, in 2024, Gwangju enacted the "Ordinance on the Management of Gwangju City Characters" and introduced a system allowing free use of the municipal promotional characters, laying the foundation for systematic management and private sector utilization.

In May this year, Gwangju completed the registration of the "Greeny and Creeny" service mark and is currently proceeding with trademark registration, thereby expanding the legal protection and application areas of the city’s brand.

Mayor Bang Se-hwan stated, "Greeny and Creeny are friends of our citizens, symbolizing Gwangju’s pristine nature and cultural sensibility, and serve as a medium for communicating municipal affairs. We will continue to develop the brand to grow alongside our citizens and promote eco-friendly, participatory municipal publicity."

This content was produced with the assistance of AI translation services.