Indonesia, the World’s Second-Largest Noodle Market... Ottogi Takes on the Challenge with 'Jin Ramen'

Entering Major Supermarkets and E-Commerce Platforms Simultaneously
Leveraging BTS Jin as Model to Target Local Market

Ottogi is targeting Indonesia, the world’s second-largest instant noodle market, with its Halal-certified Jin Ramen as the flagship product.

On November 10, Ottogi announced, “At the end of last year, Jin Ramen received Halal certification from the Indonesian Ulema Council (MUI), and we completed the import license (ML) process in early August this year. Starting this month, we plan to officially launch local sales, focusing on major supermarkets and hypermarkets.”

Exclusive display stand for Ottogi Halal Jin Ramen in a major local supermarket in Indonesia. Provided by Ottogi.

Earlier this year, Ottogi unveiled a new global packaging design for Jin Ramen and launched a global Jin Ramen campaign featuring Jin of BTS as the model. Ottogi is strengthening integrated online and offline marketing. The company is hosting tasting events at premium local supermarket chains such as Ranch Market and Farmers Market, and plans to enter e-commerce platforms like Shopee and TikTok Shop. In addition, Ottogi will target both online and offline distribution channels through live commerce and expand consumer engagement by collaborating with more than 100 prominent influencers.

This expansion into Indonesia includes not only Jin Ramen but also three varieties of Halal-certified cheese ramen. Ottogi’s strategy is to foster cheese ramen as a locally tailored growth item and to strengthen its brand lineup.

An Ottogi representative stated, “Indonesia is a strategically important market for our global business. By offering both the taste and quality of Ottogi ramen through Halal-certified Jin Ramen and cheese ramen, we will utilize various distribution channels to ensure a swift market entry and strengthen communication with local consumers.”

This content was produced with the assistance of AI translation services.