Why Did Singer Song Gain Appear in the Jeonnam 10,000 Won Housing Promotional Video?

Population Decline Continues in Jeonnam, Heightening Sense of Crisis
Song Gain's Unpaid Appearance Highlights Population Issue
Jeonnam Province to Continue Promoting Jeonnam-type 10,000 Won Housing

Promotional video image of Jeonnam-type 10,000 won housing featuring singer Song Gain. Provided by Jeonnam Province

Trot singer Song Gain, who hails from Jindo, Jeonnam, has contributed to efforts to overcome her hometown's population decline and the crisis of regional extinction.

According to Jeonnam Province on November 4, Song Gain appeared free of charge in the promotional video for the Jeonnam-type 10,000 won housing, produced by the province, as a form of talent donation. This is more than just a promotional activity; it is an inspiring example of her affection for her hometown put into action, resonating deeply with both local residents and the public.

The population of Jeonnam has steadily decreased over the past decade. As of 2024, the total population stands at approximately 1,778,000, a decrease of about 20,000 people (1.15%) compared to ten years ago.

While the overall population decline rate is gradual, the decrease in the youth population is much more severe. The youth population, which was about 420,000 in 2015, dropped to 375,000 in 2024, a reduction of 45,000 (10.8%). Notably, in just the past four years, it has decreased by 6.7%, rapidly weakening the region's future prospects.

In this context, Song Gain's talent donation is seen as a symbolic act that goes beyond simply serving as a "promotional model." It strengthens her hometown community and draws nationwide attention to the population issue.

Song Gain stated, "Jindo is my roots and the stage of my life," adding, "I participated with the hope that more people will return than leave."

In Jindo, "Song Gain Village" has already been established, attracting fans and tourists. This area, known as "Song Gain Neighborhood," has become a new tourist attraction, and as more visitors come to the hometown of the "Queen of Trot," it is revitalizing the local economy.

This recent talent donation also demonstrates the potential to connect tourism, culture, and population policies.

Kim Youngrok, Governor of Jeonnam Province, emphasized, "Song Gain's unpaid appearance sends a symbolic message that celebrities are joining efforts to overcome the regional population crisis. It will greatly help build trust in our policies and expand public consensus among residents." Residents of Jindo also expressed their gratitude, saying, "It gives us strength to see a prominent figure from our hometown take action. We feel more determined to unite and protect our hometown."

Jeonnam Province plans to use this promotional video featuring Song Gain to raise awareness of the "Jeonnam-type 10,000 won housing," which will welcome its first residents in Jindo in July 2026. The program provides 33-pyeong (approximately 109 square meters) apartments to young people and newlyweds for a symbolic monthly rent of 10,000 won, with a maximum residency of 10 years. Through this initiative, Jeonnam Province aims to help young people settle in the region and overcome the population crisis.

This content was produced with the assistance of AI translation services.