Hello Mobile Official Store Revamped: "Sign Up to Activation in Just 3 Minutes"

User-Centered Approach... Revolutionizing the Customer Experience
Gift Certificate Worth 50,000 Won for All Self-Activation Customers

On November 4, LG HelloVision announced that its budget mobile phone brand, Hello Mobile, has completely revamped its official online store, aiming to revolutionize the customer experience from exploring budget phone options to activating a new line.

The renewed Hello Mobile official online store focuses on providing an easy and intuitive experience for signing up for budget mobile services. Upon entering the store, customers can choose their starting point according to their purpose of visit through a 'dual main' screen. They can select between 'Sign Up for a Plan' and 'Buy a Mobile Phone,' which not only facilitates joining a SIM-only plan but also improves accessibility to purchasing a device through the budget phone service. Additionally, the navigation user interface (UI) supports a search bar and quick menu, allowing users to quickly access the information they need.

The practical user environment, centered on providing essential product information, also stands out. When purchasing a phone, the platform offers a comparison feature by device type, enabling customers to easily compare prices and benefits for new, used, and display models at a glance before making a choice. Customers can set their desired conditions using filters to receive recommendations for devices and plans tailored to their needs, as well as instantly check available promotional gifts. Artificial intelligence (AI) summarizes real user reviews into short sentences, helping customers make more informed decisions.

The sign-up application and self-activation services have also been improved. The number of required fields in the application form has been minimized, and guidance is provided for the causes of and solutions to self-activation failures, reducing both the hassle and the potential for errors in the process. The time required from signing up for a plan to completing self-activation is expected to be cut by more than half, from over 7 minutes to around 3 minutes after the revamp. Security has also been enhanced, including advanced ID verification, to alleviate customer concerns and strengthen brand trust.

Meanwhile, to celebrate the revamp, the Hello Mobile official online store is offering its largest-ever promotional benefits. Starting today and until further notice, all customers who complete self-activation will receive a gift certificate worth 50,000 won. In addition, customers can receive a gift certificate worth 200,000 won for referring a friend, a coffee coupon for posting a sign-up review, and a gift worth 30,000 won for sharing their sign-up on social media, for a total of up to 420,000 won in benefits.

Kim Yehyun, Head of Mobile Business at LG HelloVision, stated, "We will continue to deliver innovative UI and UX that provide differentiated customer value, offering a new experience for budget phone sign-ups and contributing to the establishment of a rational communication culture."

This content was produced with the assistance of AI translation services.