[Today's New Release] 'Absolut Haring Edition' Embodies the Artistic Spirit of Keith Haring

Pernod Ricard Launches "Absolut Haring Edition"
Reviving Keith Haring’s 1986 Original Art on the Bottle

Pernod Ricard Korea announced on November 3 that its premium vodka brand, ABSOLUT, will launch the "Absolut Haring Edition," which reinterprets the original artwork of legendary American pop artist Keith Haring.

Keith Haring is recognized for using everyday spaces such as subway stations and streets as his canvas, making art accessible to everyone and contributing significantly to the popularization of art. He also expanded his public recognition by collaborating across various fields including fashion, music, advertising, and design, and has established himself as a creative icon whose influence continues to permeate all aspects of culture today.

ABSOLUT introduced the "Absolut Haring Edition" to reflect Haring's philosophy that "art is for everyone." This edition marks the first collaboration between ABSOLUT and Keith Haring in nearly 40 years since their initial partnership in 1986, and features Haring's iconic artwork from that campaign directly rendered on the bottle.

This edition intricately expresses Haring’s signature rhythmic line art and vibrant colors across the entire bottle. The dynamic graphics are presented using a three-dimensional embossing technique, enhancing its value as an objet d’art, while the contrasting red and blue colors against the original yellow background faithfully recreate the emotion of the original artwork. Additionally, Haring’s handwritten signature and a wittily reinterpreted ABSOLUT medallion ornament further add to its uniqueness.

Miguel Pascal, Executive Director of Marketing at Pernod Ricard Korea, stated, "The Absolut Haring Edition not only revives the emotion of the original artwork from 40 years ago, but also meaningfully embodies ABSOLUT’s identity and philosophy of 'Born to Mix,' which stands for harmony and inclusiveness. As a remarkable art object, we expect it will inspire creativity and joy among many consumers."

This content was produced with the assistance of AI translation services.