CJ Freshway Launches "Freshen," an Online Food Ingredient Mall Exclusively for Restaurant Operators

Customized Recommendations by Business Type and Curated Selections by Merchandisers
On-Demand Ingredient Ordering App
Simplified Purchasing Process and Enhanced Procurement Efficiency

On November 3, CJ Freshway announced the official launch of "Freshen (Fresh&)," an online food ingredient mall exclusively for restaurant operators.

Freshen is a mobile application-based B2B platform designed to allow restaurant operators to order the food ingredients they need at any time. By moving away from the traditional offline-centered procurement structure, the platform has extended order hours and simplified the purchasing process to enhance transaction efficiency. Currently, it offers around 10,000 product types, with plans to continuously expand this selection. The assortment includes essential items for restaurants such as fresh and processed foods, non-food supplies, as well as directly imported products reflecting the latest trends and carefully selected items by category-specific merchandisers.

The core strength of Freshen lies in its customized recommendation feature tailored to each business type. For example, when a Western cuisine operator logs in, popular items and trend-based recommended products from the Western food category are prioritized. Delivery is managed through a nationwide cold chain logistics network to maintain freshness, and for certain items by region, a secure delivery service is provided where orders placed by 5 p.m. are placed in the refrigerator the following morning.

CJ Freshway plans to continuously enhance the service experience of Freshen through product recommendation features and promotions based on customer purchasing journey data, aiming to establish it as the essential food ingredient ordering app for restaurant operators.

Park Sungmin, Head of O2O Business at CJ Freshway, said, "Freshen is a platform that brings together our capabilities across all aspects of service, including product planning, sourcing, and logistics," adding, "It will become a valuable service that improves the convenience of ingredient purchasing for restaurant operators and will set a new standard in the market by strengthening the synergy between online and offline food ingredient distribution."

This content was produced with the assistance of AI translation services.