Boram Group Releases Two Additional Brand Advertisements Featuring Lee Sungmin and Kang Haneul

Final Installment of the Campaign to Be Released Soon

Boram Group announced on the 31st that it has released two additional new advertisements featuring its new brand direction and services under the theme of 'Life Curation'.

First, in the "There Is Boram in My Life" advertisement, the narration begins with, "There are moments in life that cannot simply be passed by," and showcases various Boram Group services such as cruises, weddings, and daily life offerings. Through this, viewers can see the comprehensive scope of Boram Group's life curation services.

In particular, actor Lee Sungmin's narration-"We cherish every moment in life" and "There is Boram in my life"-conveys the brand's core value of being a companion who stands by customers throughout all stages of their lives.

Image from Boram Group's new advertisement "There Is Boram in My Life." Boram Group

On the same day, the "There Is Boram in My Sibling's Life" advertisement was released, featuring narration such as, "The sibling who always played around with me is now becoming someone's family," along with Kang Haneul's warm perspective supporting his sibling's new beginning. The advertisement expresses the emotional changes siblings experience as a family member prepares for marriage and highlights Boram Group's wedding services, which accompany customers from the very start of wedding preparations.

This campaign is a continuation of the "There Is Boram in My Father's Life" advertisement released on the 1st of this month. While the previous advertisement addressed the value of a second life after retirement for the silver generation together with Boram Group, this new series expands its perspective to encompass all stages of life, further clarifying the new brand philosophy.

Boram Group will additionally release the final installment of this campaign following these advertisements. Through this brand advertising campaign, the company aims to clearly establish its direction to evolve from 'total life care' to becoming a 'life curator'.

A Boram Group representative stated, "Through these advertisements, we plan to showcase the expanded aspects of life curation across various areas of everyday life," adding, "We will broaden our role as a 'life curator' who accompanies customers throughout their life journey."

This content was produced with the assistance of AI translation services.