The Only K-Dessert Served at Every APEC Meeting... The World Falls for "Walnut Cake"

Walnut Cake Selected as Official Dessert for All APEC Meetings
Buchang Bakery: Reviving a Traditional Gyeongju Confectionery Brand

FG's Buchang Bakery Walnut Cake is gaining attention as a "K-Dessert" at the 2025 APEC Summit, which is being held in Gyeongju until November 1.

According to the food industry and FG on October 30, Buchang Bakery Walnut Cake has been selected as the official dessert for all major APEC events, including the Concluding Senior Officials' Meeting (CSOM), the Joint Ministerial Meeting on Foreign Affairs and Trade (AMM), and the APEC CEO Summit. It is the only dessert to be featured at every meeting.

FG's Buchang Bakery Walnut Cookies. Provided by FG

Buchang Bakery is a brand that was revived by Lee Kyungwon, CEO of FG and the maternal grandson of the original founder, who restored the traditional Gyeongju bakery that had closed in the 1990s. By modernizing a once-lost Korean dessert, the brand has brought it back to life. Based on traditional confectionery techniques and a handmade process passed down over generations, FG developed a special "Global Taste Version K Walnut Cake" for this APEC event, reducing sweetness and enhancing the nutty flavor.

People are waiting to receive products at the K-Food Station near Gyeongju Convention Center. Provided by FG

At the K-Food Station promotional booth near Gyeongju Convention Center, Buchang Bakery offered freshly made walnut cakes free of charge. Long lines formed as people waited to sample the dessert. An FG representative stated, "We understand that even the heads of major global companies personally tasted the walnut cake at the business tables." The event booth also attracted attention by showcasing a dessert lineup in collaboration with Seven-Eleven.

Meanwhile, to commemorate this APEC Summit, FG introduced a "Limited Edition APEC Summit" in collaboration with MUSE, the cultural product brand of the National Museum of Korea. This product sold out immediately after its release, and a second batch is currently on sale. The limited edition, available at Shinsegae Department Store Gangnam Branch since October 24, includes MUSE's signature items such as the "Smile of Silla Pouch," "Tiger Tray," "Celadon Keyring," and "Celadon Cup Set." To mark this collaboration, Buchang Bakery also launched a new autumn seasonal product, the "Purple Sweet Potato Walnut Cake Gift Set."

This content was produced with the assistance of AI translation services.