Kakao Pay Launches Beta Service for Finding Card and Payment Benefits with AI

Equipped with sLLM-Based AI "PayAI"
"Expansion Beyond Insurance and Payments"

On October 28, Kakao Pay announced the launch of the beta version of "Find My Own Benefits with AI," a personalized card and payment benefit recommendation service based on its lightweight large language model (sLLM) artificial intelligence, "PayAI."

"Find My Own Benefits with AI" is a generative AI service designed to help users make smarter spending decisions. PayAI analyzes, in real time, the complex benefit conditions and performance status of various payment methods registered with Kakao Pay, such as credit cards, debit cards, and Kakao Pay Money, as well as merchant-specific promotions, to provide optimal solutions.

A Kakao Pay representative explained, "As payment methods diversify, it has become increasingly difficult for users to keep track of promotions and merchant-specific benefits. By leveraging AI, we have developed a service that alleviates users' concerns at every payment moment and maximizes their benefits."

The core feature is "optimal payment method recommendation by merchant." When a user is about to make a payment, the service compares and analyzes discounts and rewards for each payment method based on the merchant and transaction amount, immediately informing the user of the most suitable option. The system also comprehensively considers whether the minimum spending requirements for each card have been met, further enhancing the accuracy of its recommendations.

Going forward, Kakao Pay plans to continue upgrading the service by adding features such as a "Spending Report," which will analyze monthly spending patterns, highlight missed benefits, and offer strategies to maximize benefits in the following month.

Kakao Pay intends to expand PayAI into various financial sectors beyond insurance and payments, aiming to build an AI financial agent through these efforts.

A Kakao Pay official stated, "Our focus was on making it easy and convenient for anyone to maximize their benefits by having AI analyze complex payment benefit information on their behalf."

This content was produced with the assistance of AI translation services.