Carrot Launches Integrated 'Salmeun Carrot' Campaign with Park Bogum as Model

Depicting Lives Connected Through Carrot

Carrot announced on October 28 that it will conduct a large-scale integrated marketing campaign called 'Salmeun Carrot' for six weeks, running until December 8.

This campaign, based on the slogan "All aspects of my life roll on Carrot," was inspired by the way people connect through Carrot's various services, including secondhand transactions, part-time jobs, community gatherings, local businesses, real estate, used cars, and payments.

The 'Salmeun Carrot' campaign consists of a main campaign video released on Carrot's official YouTube channel, as well as a series of relay events linked to each of Carrot's services.

Carrot announced on the 28th that it will conduct a large-scale integrated marketing campaign called 'Salmeun Carrot' for six weeks until December 8. Carrot

In the campaign video, actor Park Bogum stars as the main character, introducing the campaign name 'Salmeun Carrot' by playing on the dual meaning of 'boiled' and 'Carrot.' The video depicts moments from daily life connected by Carrot, such as Park Bogum attending a local basketball meetup through Carrot, conducting a secondhand transaction with a neighborhood student, visiting a local shop, and sharing community news. Spin-off videos expanding on the stories of the neighbors featured in the main video are scheduled for additional release in early November.

The relay events will feature a variety of programs tailored to the unique characteristics of each Carrot service. During the first and second weeks of the campaign, events such as 'Bogum's Flower Shop Part-Time Job' and 'Calm Man's General Store' will take place. Subsequent relay events will roll out across other services, including community gatherings, real estate, local businesses, and used cars. Throughout the campaign, a total of 12 brand partnership promotions will offer benefits such as on-site payments and takeout order perks through Carrot Pay.

Additionally, the campaign will introduce initiatives such as 'Neighborhood Pride,' where users can post stories about their everyday lives on the event page, and those that receive significant support will be featured on a large digital billboard in Gwanghwamun and on banners in the storytellers' local neighborhoods. There will also be an in-app mini-game called 'Benefit Arcade,' where users can collect Carrot Money points.

A Carrot representative stated, "We hope that through this campaign, users will experience more meaningful connections in their daily lives and local communities."

This content was produced with the assistance of AI translation services.