Washing Machines and Air Conditioners: LG Electronics Leads Again... In Residential Lifestyle Platforms, It's 'Homenic'

[2025 NBCI] Tromm Leads in Washing Machines, Whisen Tops Air Conditioners
Homenic Claims No. 1 in New Residential Lifestyle Platform Category

LG Electronics ranked first in the National Brand Competitiveness Index (NBCI) for both the washing machine and air conditioner sectors this year. In the newly added residential lifestyle platform sector, Samsung C&T's 'Homenic' secured the top spot.

LG Electronics Tromm washing machine

The Tromm by LG Electronics claimed the top NBCI ranking in the washing machine sector this year. LG Electronics applied even more sophisticated artificial intelligence (AI) technology to its new 'LG Tromm AI Objet Collection WashTower,' making the appliance easier to use while reducing fabric damage. When laundry is loaded while the machine is powered on, it detects the load within about three seconds and immediately displays the estimated wash time for each cycle. The 'AI Time Guidance' feature learns usage patterns and provides increasingly accurate time estimates the more it is used. In addition to automatically dispensing detergent and fabric softener based on the load, it analyzes the water's turbidity in real time during the wash cycle to assess the degree of soiling and adds detergent if necessary. The 'AI DD Motor,' which combines LG Electronics' core component technology with AI, analyzes fabric type and load size to ensure the cleanest wash with minimal fabric damage. During the spin cycle, it reduces vibration and helps prevent laundry from clumping together.

The AI WashTower also learns customers' frequently used wash cycles and options, automatically creating a 'My Cycle' for personalized convenience. LG Electronics has also equipped its washing machines with the 'TrueSteam' function, which boils water to 100 degrees Celsius to generate fine steam particles. This steam removes harmful bacteria and reduces wrinkles in laundry. The appliance features a 7-inch display, 60% larger than previous models, for easier information access.

LG Electronics' Window-Type Air Conditioner

LG Electronics also ranked first in the air conditioner sector with its Whisen brand. The new Whisen Cool stand-type air conditioner features 'AI Wind,' which learns customers' living environments and usage patterns to deliver optimal airflow. After use, the 'AI Dry' function automatically dries internal moisture, ensuring hygienic maintenance. Through the LG ThinQ application, the company also offers the 'Power Saving Planner' service, which allows users to set start and end dates, daily usage times, and power consumption targets. If the target is exceeded, notifications are sent to help save energy. This product can also be used via a subscription service for hassle-free, hygienic maintenance. Care specialists visit regularly to provide systematic services such as disassembly cleaning, filter cleaning and replacement, and cooling performance checks. The cleaning process employs phytoncide and ultraviolet (UV) care to enhance sterilization.

LG Electronics also offers window-type and portable air conditioners, allowing customers to experience AI cooling even in spaces where installing a stand or wall-mounted air conditioner is difficult. Notably, the portable air conditioner has received a Grade 1 energy efficiency rating. Its design separates intake and exhaust hoses, improving cooling efficiency by about 35% compared to the traditional single-hose system, while reducing power consumption by approximately 33%, thereby lowering electricity costs.

Samsung C&T's apartment residential platform 'Homenic'

Homenic, the top-ranked brand in the residential lifestyle platform sector, is Samsung C&T's apartment residential platform. Samsung C&T expanded this service, which was previously available only in Raemian complexes, through collaboration with Apartment-i, making it accessible in 30,000 apartment complexes nationwide.

Homenic's 'Apartment Care' service is a paid offering where Raemian experts visit to resolve various repair and replacement issues that arise during move-in or daily living. This premium service is available even to those who do not live in Raemian apartments. Requests for repairs and maintenance in entrances, bathrooms, kitchens, replacement of electrical appliances, or built-in furniture parts can be submitted through the Homenic or Apartment-i app, after which a skilled Raemian engineer will visit to provide the service.

The 'Homenic Group Purchase' service selects products and services from verified partner companies and provides them in a timely manner according to the apartment's lifecycle. It also includes group purchases proposed directly by customers and local businesses, aiming to foster community coexistence. 'Style Gallery' leverages Raemian's design and planning expertise to propose home styling optimized for each space through collaboration with carefully selected brands. Additional services include 'Art Gallery,' where residents can appreciate artworks in repurposed common areas and purchase desired pieces via the Homenic app, as well as the 'Homenic Club,' an exclusive membership service for Homenic users.

This content was produced with the assistance of AI translation services.