Ottogi to Launch Four Types of "Bungeoppang" in the US This December

Matcha, Sweet Potato, Red Bean, and Custard Cream Flavors to Launch
Expansion of K-Street Food Lineup Including Tteokbokki and Gimmari Planned

Ottogi announced on October 27 that it will launch four types of Bungeoppang (Matcha, Sweet Potato, Red Bean, Custard Cream) in the United States this December.

This new product line was developed to introduce Bungeoppang, a representative Korean street snack, to the expanding K-food market in the United States. In addition to the original red bean and custard cream flavors, Ottogi has included matcha and sweet potato to reflect local tastes and trends, offering a wider variety of choices. The product recreates the signature crispy exterior and moist interior texture of Bungeoppang, and adds a smooth filling to enhance overall quality.

Simulated cut of four types of Bungeoppang for export to the United States (Matcha, Sweet Potato, Red Bean, Custard Cream). Ottogi

In particular, the matcha flavor has recently gained attention among Millennials & Gen Z and younger consumers in the United States as a "healthy premium dessert." While matcha has mostly been enjoyed in beverages such as lattes, this new product reinterprets matcha in bread form, adding a fresh twist.

Alongside Bungeoppang, Ottogi plans to introduce other K-street food items such as Tteokbokki and Gimmari, aiming to showcase new flavors and experiences of K-food in the global market.

An Ottogi representative stated, "We expect this product to significantly contribute to raising awareness and the status of K-food in the local market," and added, "We ask for continued interest in Ottogi's upcoming K-street food offerings."

This content was produced with the assistance of AI translation services.