Paldo Surpasses 1 Million Units Sold of "Icheon New Harvest Rice Birak Sikhye"

Surpassing Initial Projections Fourfold
Achieving Milestone in Just Six Weeks

Paldo announced on October 22 that cumulative sales of "Icheon New Harvest Rice Birak Sikhye" have surpassed 1 million units just six weeks after its launch.

This sales pace is five times faster than Paldo had initially projected. In response to the growing demand, Paldo plans to increase production and strengthen marketing activities to target the traditional beverage market.

Icheon New Harvest Rice Birak Sikhye is a premium Sikhye introduced by Paldo in September. It is made using rice harvested that year in Icheon, Gyeonggi Province. From the planning stage, Paldo conducted consumer research to select highly preferred local agricultural products.

'Icheon New Harvest Rice Birak Sikhye'. Paldo

Paldo cited consumption convenience and enhanced flavor as key factors behind the new product's popularity. For the first time in the traditional beverage category, a full-open can package was introduced. The entire top of the can opens, creating a wide mouth that allows consumers to enjoy even the rice grains that settle at the bottom, thereby increasing customer satisfaction. Positive responses have also been seen on social media platforms such as YouTube.

Improvements in taste and texture also played a significant role. Compared to previous products, the amount of rice grains was increased by 20 percent, adding a more enjoyable chewy texture. The traditional sweetness derived from malted barley further enhances the authentic flavor of Sikhye. The product's ability to be stored at room temperature is another advantage, making it suitable as a beverage for outings during seasons with more outdoor activities. If stored frozen for about five hours at temperatures below -18°C, it can also be enjoyed in a slushy form.

Lim Yonghyuk, Paldo's marketing manager, stated, "The popularity of 'Icheon New Harvest Rice Birak Sikhye' is the result of consumer trust combined with product innovation," adding, "We will continue to expand the traditional beverage market through ongoing quality improvements and marketing efforts that reflect customer needs."

Meanwhile, Birak Sikhye is Paldo's flagship traditional beverage brand, first introduced in 1993. It was developed to allow consumers to conveniently enjoy Sikhye, which is typically time-consuming to make at home. It holds the top market share in the domestic Sikhye market, with cumulative sales exceeding 2 billion cans.

This content was produced with the assistance of AI translation services.