Daewoong Pharmaceutical X T1 Fatigue Recovery Edition Sells Out Initial Stock Immediately After Launch

Collaboration with the E-sports Fandom

The "T1 Fatigue Recovery Edition," launched by Daewoong Pharmaceutical to strengthen its connection with younger generations, is receiving an enthusiastic response.

Daewoong Pharmaceutical X T1 Fatigue Recovery Edition. Daewoong Pharmaceutical

Daewoong Pharmaceutical announced that the limited edition of its fatigue recovery brands "Urushot" and "Impactamune," created in collaboration with the global e-sports powerhouse T1, sold out its initial stock on the day of its launch at the end of September. Immediately after the launch, a series of "sold out" certifications followed, demonstrating the edition's immense popularity.

This collaboration was planned to address the health concerns of the younger generation, such as decreased stamina and accumulated fatigue, which arise from focusing on studies and work. The edition consists of: ▲"Urushot," featuring UDCA (ursodeoxycholic acid) as its main ingredient, which helps wash away fatigue-inducing substances (such as lactic acid and ammonia) accumulated in the body; ▲"Urushot Eve," designed to manage both fatigue and skin condition during irregular routines like all-night studying or overtime work; and ▲"Impactamune," which replenishes daily energy with fast-absorbing, long-lasting active vitamin B.

In addition, random photo cards featuring T1 players-Choi Hyunjun ("Doran"), Moon Hyeonjun ("Oner"), Lee Sanghyeok ("Faker"), Lee Minhyung ("Gumayusi"), and Ryu Minseok ("Keria")-are included, along with practical merchandise such as pill cases and pouches. A uniform hanger displaying the team’s image is also provided, increasing the collectible value for fans.

A representative from Daewoong Pharmaceutical stated, "This collaboration was an attempt to provide new enjoyment together with the e-sports fandom, going beyond simple product sales," adding, "We will continue to approach the younger generation more closely with differentiated marketing strategies and meet the diverse needs of consumers."

Meanwhile, in response to strong consumer interest and support, Daewoong Pharmaceutical resumed sales with a new set of photo cards starting October 17.

This content was produced with the assistance of AI translation services.