Hurom to Participate in 'Host Milano'... Targeting the HoReCa B2B Market

Participation in the World's Largest HoReCa Trade Show
Showcasing Commercial Juicers Including CE50 and CP50
"Active Expansion into the Global HoReCa Market"

Hurom announced on October 21 that it will participate in "Host Milano 2025," the world's largest HoReCa (Hotel, Restaurant, Cafe) trade show, and showcase its commercial juicers, CE50 and CP50.

Host Milano 2025, held from October 17 to 21, is the largest exhibition in the world for the hotel, restaurant, and cafe industry. Every year, approximately 2,100 companies participate, and about 180,000 industry professionals attend the event.

Hurom exhibition booth set up at the world's largest HoReCa (Hotel, Restaurant, Cafe) exhibition, 'Host Milano 2025'. Hurom

Following its participation in the "Maison&Objet" exhibition in Paris, France, last September, Hurom is once again presenting its commercial juicers to global buyers at this event. The company is delivering its expanded brand message, "The Optimal Juicing Solution for Business Spaces," aiming to enhance brand recognition and expand business partnership opportunities.

The Hurom CE50 and CP50 are products that embody the technology and expertise Hurom has accumulated as a leader in the global juicer market. These are the first dual-press type juicers that allow compatibility with both EASY and PURE type filters.

The EASY-type multi-screw, which comes standard with the CE50, enables users to prepare a wide range of recipes-from juice to smoothies and ice cream-easily and flexibly without changing filters, and is also easy to clean. The PURE-type mesh filter, standard on the CP50, finely strains even the smallest pulp, producing clear and smooth premium juice.

At the Hurom exhibition booth, commercial juicers are demonstrated, and visitors can directly experience "Raw Core Juice," which preserves the complex nutrients of more than three types of vegetables and fruits through a low-speed, cold-press juicing method. Juices such as ABC and CCA juice, Golden Delight juice, and the Italy-inspired Vital Tomato juice are featured.

By participating in both the Maison&Objet exhibition and Host Milano in succession, Hurom is accelerating the launch of its commercial juicers and plans to actively expand into the global HoReCa market, including Europe, in the future.

Hurom CEO Kim Jaewon stated, "By entering the B2B (business-to-business) market, we aim to create new growth engines as the optimal juicing solution for business spaces, while also spreading a global healthy juice culture and contributing to the health of people worldwide."

This content was produced with the assistance of AI translation services.