[Today’s New Product] CU Launches Frozen “Sherbet Highball”

Industry’s First Frozen Alcoholic Beverage: Lemon and Peach Flavors
Born from a Merchandiser’s Idea
Special Launch Promotion

On October 20, BGF Retail announced that its convenience store chain CU will introduce the industry’s first-ever “Sherbet Highball,” a frozen ready-to-eat alcoholic beverage.

CU Frozen 'Sherbet Highball.' Provided by BGF Retail

The Sherbet Highball (500ml) comes in two flavors: refreshing lemon and sweet peach. After being frozen, the highball transforms into a sherbet-like texture and is meant to be eaten with a spoon. The alcohol content is 5.3%, and each is priced at 4,500 won.

The Sherbet Highball is displayed in stores in a refrigerated state, just like existing highball products. While it can be consumed directly from the refrigerator, the company explained that the best taste experience is achieved when customers freeze it themselves and enjoy it in a crunchy sherbet state.

The idea for the Sherbet Highball originated when a CU liquor team merchandiser, inspired by the slushy beers served at pubs, wondered, “Why not try freezing a highball, too?” During the development process of turning an alcoholic beverage into a frozen product, challenges arose, such as the drink freezing too solidly or bursting due to internal pressure. However, through trial and error, the team succeeded in achieving the optimal consistency that allows the product to be scooped with a plastic spoon even after freezing.

To celebrate the launch of the Sherbet Highball, CU is holding a special promotion where customers can purchase three cans for 12,000 won. Jang Juhyun, the liquor team merchandiser at BGF Retail, stated, “We launched this frozen highball to offer a unique drinking experience for customers seeking something new in today’s rapidly changing trends. We will continue to strengthen our differentiated competitiveness in the convenience store liquor market through new ideas and innovative attempts.”

This content was produced with the assistance of AI translation services.